Hawthorne Direct Acknowledged by the 2008 ASTRID Awards

FOR IMMEDIATE RELEASE

FAIRFIELD, IA - Hawthorne Direct recently received acknowledgement from the 2008 ASTRID Awards for the Short Form direct response television commercial created and produced for ActivStyle.

Founder, Chairman and Executive Creative Director Timothy R. Hawthorne said, "We are proud of our work for ActivStyle and appreciate the recognition from the ASTRID Awards."

President Reni Witt of MerComm, Inc. on behalf of the ASTRID Awards Competition wrote, "I would like to extend my warmest congratulations on your winning achievement in the 18th International ASTRID Awards Competition honoring excellence in design communications. Welcome to the prestigious roster of winners! Your unique work and dedication shines through."

Witt said among the elements considered in the judging process were: originality of design concept; effective use of typography; creative use of color or black and white; originality of illustrations or photography; success in defining the character of the organization; and overall success in achieving described purposes.

ActivStyle offers a convenient and discreet solution to incontinence. When you call ActivStyle, a personal incontinence consultant will help you or your loved one find the appropriate product for your level of need...assured by their Get-It-Right guarantee. It is completely free if the consumer is on Medicaid. ActivStyle does all the Medicaid paperwork for you and sends your supplies free of charge, delivered discreetly right to the door of the consumer. Shipping is also free. ActivStyle follows up to check on supplies and keep the consumer from running out. If the first is not right, ActivStyle will send different product options until the user is satisfied. ActivStyle promotes the concept that incontinence doesn't have to put limitations on life.

Hawthorne Direct is a full-service direct response advertising agency specializing in Short Form television, Long Form television and Digital. Hawthorne is celebrating 21 years of excellence in direct response television. The agency is a founding member of the Electronic Retailing Association (ERA) and a valued member of the Direct Marketing Association (DMA) and the DMA Broadcast Council. For more information about Hawthorne Direct, go to www.HawthorneDirect.com.