Hawthorne Direct Announces Gina Lombardo-Negron as Short Form Media Supervisor

FOR IMMEDIATE RELEASE

FAIRFIELD, IA - Hawthorne Direct, the direct response advertising agency, recently named Gina Lombardo-Negron as Short Form Media Supervisor.

Hawthorne Direct Founder, Chairman and Executive Creative Director Timothy R. Hawthorne said, "We are proud to add Gina Lombardo-Negron to our leadership team. Her extensive direct response branding experience will be a key advantage as Hawthorne Direct continues to grow and expand."

As Short Form Media Supervisor Lombardo-Negron coordinates all Short Form buying responsibilities and training, provides support to media account management in campaign planning and execution, and oversees the refinement of Short Form buying applications.

Lombardo-Negron comes to Hawthorne Direct with a wealth of experience in the direct response industry. She is a seasoned media executive with a demonstrated record of success at Wunderman/Meci where she worked for 15 years as a Partner and Associate Broadcast Director. There she represented over 25 major advertisers engaging in negotiating, buying, planning and client relations. Her portfolio of clients includes Weight Watchers, Sylvan Learning Centers, AT&T, Progressive, GlaxoSmithKlein, Dell, 1-800-FLOWERS.COM, Genworth Financial, Merck, Intuit, SONY MUSIC ENTERTAINMENT, USPS, U.S. Army and Club Med.

Lombardo-Negron works from Hawthorne Direct's satellite office in Merrick, NY.

Hawthorne Direct is a full-service direct response advertising agency specializing in Short Form television, Long Form television and Digital. Hawthorne is celebrating 21 years of excellence in direct response television. The agency is a founding member of the Electronic Retailing Association (ERA) and a valued member of the Direct Marketing Association (DMA) and the DMA Broadcast Council. For more information about Hawthorne Direct, go to www.HawthorneDirect.com.