Hawthorne Direct Expands Western Regional Office with Move to Los Angeles Center Studios
FOR IMMEDIATE RELEASE
FAIRFIELD, IA - Hawthorne Direct, the leading direct response advertising agency, has relocated its western regional office to Los Angeles Center Studios in Los Angeles. This move will help fulfill the agency's marketing plans and service west coast clients, as well as providing additional office space for a growing staff.
Founder, Chairman and Executive Creative Director Timothy R. Hawthorne said, "This studio lot location was selected to afford our clients the best quality production and post facilities. This move reflects our continued commitment to the industry in providing cutting edge direct response solutions in the areas of Short Form and Long Form television and Digital."
"Via our Los Angeles Center Studios location we are providing easy access to top-notch talent and additional resources for our staff and clients. We have raised the bar in meeting the needs of our clients and providing turn-key direct response solutions. I'm proud of our stellar team and presence with the Los Angeles Center Studios and our LA leaders in Jessica, Paul, Melissa and Jeff."
Hawthorne Direct's western regional office is managed by Director of Client Services Jessica Hawthorne-Castro, and Creative Directors Paul Allen and Melissa Higgins. Director of Media Jeff Copsey will also work with the LA team and will host meetings at the new office.
Hawthorne-Castro handles marketing and account services for the agency's west coast client base. Allen and Higgins continue in their roles as creative directors. Allen is an award-winning writer/producer/director with perhaps more shows ranked in the top 50 of the IMS report than any other single person. His expertise at scripting Long Form programs and Short Form spots for companies such as AOL, Clorox, Microsoft, NutriSystem, Orange Glo, Oreck, Proctor & Gamble has made him a high-demand creative director and writer. Higgins is known for her creative and production work for DR industry giants Alchemy Worldwide, Guthy-Renker, Script to Screen, Thane USA and The Sylmark Group. Her list of hits include The Magic Bullet, Michael Thurman's Six Week Body Makeover, The Ab Swing, and the Mighty Pro Grill, all consistently ranked in the Top 10 on the Infomercial Monitoring Service and Jordan Whitney Green Sheet reports.
Los Angeles Center Studios is a 20-acre campus just west of downtown Los Angeles. The supportive, synergistic environment has created a dynamic community for individuals in the film, television, music, gaming, and other creative industries. Los Angeles Center Studios boasts six 18,000 sq. ft. soundstages, outdoor decks with views of the downtown Los Angeles skyline, 400-seat state-of-the-art theatre/screening room, 20 acre campus available for filming, Flix Café, Be Well Spa, executive boardrooms, private streets, 1,200 Subterranean parking spaces and more. Los Angeles Center Studios is home to numerous television shows including "Mad Men" and "Numbers." The studio has hosted events for such distinguished clients as Sony, the NBA Player's Association All Star Party, "Maxim" magazine, Magic Johnson's Midsummer Night's Magic, Activision, PriceWaterhouseCoopers, Electronic Arts, DreamWorks, General Motors, AOL/Time Warner and the Magic Johnson Foundation.
The agency's corporate offices remain in Fairfield, Iowa. The west coast office is located at:
Hawthorne Direct
1201 West 5th Street
Suite T340
Los Angeles, CA 90017
310.248.3972
To arrange a meeting with a west coast team member or to schedule a visit to Hawthorne's new office please call 310.248.3972 or e-mail Solutions@HawthorneDirect.com. Further information about Los Angeles Center Studios can be found at www.lacenterstudios.com.
Hawthorne Direct is a full-service direct response advertising agency, specializing in creative and production, Long and Short Form media buying, teleservices and fulfillment management, integrated marketing and videoactive™ initiatives. Hawthorne is celebrating nearly 25 years of excellence in direct response television. The agency is a founding member of the Electronic Retailing Association (ERA), the Direct Response Marketing Alliance (DRMA) and a valued member of the Direct Marketing Association (DMA) and DMA Broadcast Council. To learn more, call 1-641-472-3800, or visit www.HawthorneDirect.com.
