Next Generation of Hawthorne Direct, Jessica Hawthorne-Castro Named Director of Client Services

FOR IMMEDIATE RELEASE

FAIRFIELD, IA - Hawthorne Direct, the leading direct response advertising agency, recently named Jessica Hawthorne-Castro Director of Client Services.

Founder, Chairman, and Executive Creative Director Timothy R. Hawthorne said, "Jessica first joined us nearly two years ago after leaving her mark as a successful television literary agent. I've been proud to have my daughter join the family business as the next generation of Hawthorne Direct. Jessica has leveraged her connections and network in helping us to really build and expand our Western Regional presence. Her promotion is well deserved."

Hawthorne-Castro said, "My primary job continues to be client care. I know that envisioning, creating, and executing a company's advertising plan is a significant responsibility. Our clients must know that we're state-of-the-art and they can trust us to be agile, responsive and quick. I consider it my personal responsibility to always available for any client need."

Serving as a client advocate at Hawthorne Direct has been a natural transition for Hawthorne-Castro. As a television literary agent for Hollywood's Endeavor Agency, a leading full-service agency representing talent, writers, directors and producers for television and feature films, she represented a long list of Endeavor's top television talent and she identified and negotiated staff opportunities for shows that aired on all major broadcast and cable networks. Hawthorne-Castro packaged all the key elements needed to develop TV shows, and worked regularly with CBS, Fox, NBC, HBO, USA, Bravo and others. In this capacity, she assisted the creators of several top-rated TV programs, such as Entourage, The Office, Heroes, 24, and Law and Order.

"We have incredible clients and it is both a privilege and honor to deliver stellar results for them 24 hours a day - seven days a week," said Hawthorne-Castro.

Hawthorne-Castro leads Hawthorne Direct's Western Regional Office at:

Hawthorne Direct
1201 West 5th Street
Suite T340
Los Angeles, CA 90017
310.248.3972

To arrange a meeting with Hawthorne-Castro please call 310.248.3972 or email Solutions@HawthorneDirect.com.

Hawthorne Direct is a full-service direct response advertising agency, specializing in creative and production, Long and Short Form media buying, teleservices and fulfillment management, integrated marketing and videoactive™ initiatives. Hawthorne is celebrating nearly 25 years of excellence in direct response television. The agency is a founding member of the Electronic Retailing Association (ERA), the Direct Response Marketing Alliance (DRMA) and a valued member of the Direct Marketing Association (DMA) and DMA Broadcast Council. To learn more, call 1-641-472-3800, or visit www.HawthorneDirect.com.