Hawthorne Direct Opens Salt Lake City Based Digital Division

FOR IMMEDIATE RELEASE

FAIRFIELD, IA - Hawthorne Direct, a leading direct response advertising agency with offices in LA and Iowa, has officially opened their Salt Lake City office dedicated to Digital services under recently appointed Director of Digital / Interactive Media Aaron Raymond.

Founder, Chairman and Executive Creative Director Timothy R. Hawthorne said, "Clients have come to Hawthorne for 'best in class' DRTV (direct response television) creative and media for 25 years. Now, with the addition of Aaron and the team he's building, clients can expect the same world class creative and execution in the Digital marketing channel. We look forward to tremendous developments from Aaron via our top-notch partners and talented team."

Hawthorne Direct's Salt Lake City based office is managed by Raymond with Senior Digital Account Strategist Kim Bellomy. Raymond, Bellomy and the Hawthorne Direct digital team create and oversee digital direct response strategies for Hawthorne Direct's online clients. They are responsible for campaign strategy, Pay-Per-Click marketing, creative development, search engine optimization, and performance analytics for all types of ecommerce and lead generation marketing programs.

Raymond was most recently a ten year veteran with Euro RSCG as vice president, director of strategic operations. His clients included Adobe Systems, Allstate Foundation, Regence Blue Cross/Blue Shield, Intel.com, Red Lobster, Barclays Global Investors, Wells Fargo, Visa.com and more. He also served as a director of interactive strategy in the Salt Lake City office of McCann Erickson Worldwide. Bellomy is a multifaceted online and traditional marketing strategist with over 20 years experience in the planning and creation of innovative and successful marketing. He boasts nearly 17 aggregated years with Euro RSCG as an online marketing strategist and interactive creative director. He was director of response strategy at Datamark for three years.

Raymond, Bellomy and the digital team work from Salt Lake City's Woodlands Tower Center office complex. To arrange a meeting with Hawthorne's digital team or to schedule a visit to Hawthorne's new office please call 641.472.3800 or e-mail solutions@hawthornedirect.com. Further information about Woodlands Center can be found at www.avanties.com.

Hawthorne Direct Inc.
Woodlands Tower Center
4001 South 700 East
Suite 500
Salt Lake City, UT 84107

Hawthorne Direct is a full-service direct response advertising agency, specializing in creative and production, Long and Short Form media buying, teleservices and fulfillment management, integrated marketing and videoactive™ initiatives. Hawthorne is celebrating nearly 25 years of excellence in direct response television. The agency is a founding member of the Electronic Retailing Association (ERA), the Direct Response Marketing Alliance (DRMA) and a valued member of the Direct Marketing Association (DMA) and DMA Broadcast Council. To learn more, call 1-641-472-3800, or visit www.HawthorneDirect.com.