DRTV CREATIVE + PRODUCTION
Direct Reponse TV marketing that lifts brands while delivering optimal leads and sales is both an art and a science. An art of storytelling. And a science of persuasion. At Hawthorne Direct our creative approach is a blend of both. Under Tim Hawthorne’s leadership as Executive Creative Director, our team provides a full range of creative and production services. Creative Directors, Don Dougherty and Paul Allen, offer a breadth of knowledge unique in the direct response field. This innovative team delivers an unparalleled expertise in developing creative concepts, TV treatments and scripts, Videoactive™ Websites and integrated direct mail and print.
Hawthorne's credentials are impeccable:
- Extraordinary success rate for producing DRTV commercials that meet or exceed advertisers' ROI goals
- Team of experienced creative directors, producers and editors, art directors and Web designers
- Full range of on-site pre-production, production, and post-production services
- State-of-the-art production and post-production technology, equipment and a 10,000 square foot in-house studio
- History of revolutionary, dynamic Brandmercials with a 80% success rate for clients such as U.S. Navy, Nikon, Discover Card, Evinrude, Apple, and Nissan
- Over 400 creative awards from virtually every top advertising competition
