+ANALYTICS

Your business challenges are unique.

(We believe how you track results should be, too.)

First the good news: marketers today have more consumer data than ever before to inform their strategic decision making. This is also the bad news. The Era of Big Data could easily be renamed the Era of Bigger Questions, because identifying the actionable insights from your marketing data presents the biggest challenge for most brands. Ask five data scientists to interpret the exact same data set, and you’ll probably get six different conclusions. What story is your data telling? What’s the right methodology to use? Should you build it or buy it? Will the learnings justify your time, effort and expense?

HAWTHORNE’s next generation suite of marketing analytics provides brands the most effective and affordable way to maximize your investments in media and creative. Utilizing a best of breed approach where one size doesn't fit all, we custom tailor our unique analytics strategy for each client based on the goals and success metrics most important to them. When it comes to implementing marketing analytics, your bottom line is our top of mind.

Discover the power of our proprietary analytic tools.

Media Test Score & Modeling

  • Building media efficiency around operational KPI’s and CPM/CPL/Funnel Acquisition Metrics
  • Creating an exclusive, predictive and statistical approach to web attribution analytics
  • Utilizing intelligence gleaned from proprietary technology of media trends and buying behaviors
  • Democratizing data to help clients gauge new campaign performance and targets the most effective media optimization strategies with nearly 100% accuracy

Web • Television • Social • Radio

  • Attributing web response from all media platforms to the right media source through proprietary technology and proven methodology
  • Integrating impulse visit and conversion funnel tail response measurement based on proven scaling factors of all media channels
  • Optimizing attributed response with actionable insights across all channels
Cross Screen

Cross-Screen Attribution

  • Tracking the consumer path to conversion across all screens and devices used by the target demographic, from TV to Desktop and Mobile
  • Measuring the fractional response and weighted conversions that each media channel is individually driving, from Linear TV to Streaming and Pre-Roll Video
  • Optimizing the media allocation between media platforms to maximize reach, consumer response and ROI per advertising dollar
MRPI

Market Retail Penetration Index

  • Pinpointing the best markets to invest in drive-to-retail campaigns.
  • Selecting the right test and control markets based on retailer penetration when launching a product into retail
  • Identifying the sales per rating point in a market based on media reach and frequency, type of programming and day of the week responsiveness to inform national expansion
  • Providing local test learnings that help identify the right national media mix and spend allocation to meet sales objectives based on national penetration of retailers