Press Releases 2015
- "HOW BIG DATA ENHANCED THE "ART" OF MARKETING", JESSICA HAWTHORNE-CASTRO FEATURED AS GUEST WRITER ON INSIDEBIGDATA.COM
- "LEVERAGING SOCIAL MEDIA'S DATA" ARTICLE BY JESSICA HAWTHORNE-CASTRO FEATURED IN ER MAGAZINE
- HAWTHORNE DIRECT CEO JESSICA HAWTHORNE-CASTRO NOMINATED FOR DIRECT RESPONSE MARKETING ALLIANCE MEMBER OF THE YEAR AWARD
- "FIVE REASONS CONSUMER PACKAGED BRANDS NEED ACCOUNTABLE ADVERTISING", ARTICLE BY JESSIVA HAWTHORNE-CASTRO FEATURED IN THE MAD MARKETER
- HAWTHORNE LAUNCHES DIRECT RESPONSE TV CAMPAIGN TO DRIVE DEMAND FOR SIT-STAND DESKS FROM VARIDESK
- "DARE TO BE DARING" JESSICA HAWTHORNE-CASTRO FEATURED IN DIRECT MARKETING NEWS
- HAWTHORNE DIRECT TO HOST DATA SCIENCE SEMINAR SERIES
- "USING BIG DATA TO ENHANCE CREATIVE" ARTICLE BY JESSICA HAWTHORNE-CASTRO FEATURED IN ELECTRONIC RETAILER MAGAZINE
- HAWTHORNE DIRECT CEO LEADING BIG DATA SEMINAR AT THE ELECTRONIC RETAILING ASSOCIATION'S ERA D2C ON OCTOBER 8TH IN LAS VEGAS
- "2015 40UNDER40 WINNER: JESSICA HAWTHORNE-CASTRO" FEATURED IN DIRECT MARKETING
- HAWTHORNE DIRECT OFFICIALLY CERTIFIED AS A WOMEN'S BUSINESS ENTERPRISE
- MEDIA ZONE: 5 ADVANTAGES CPG COMPANIES CAN GAIN BY USING DR ADVERTISING
- TIM HAWTHORNE, CHAIRMAN, FEATURED IN REPONSE MAGAZINE "INDUSTRY REPORT 2015"
- JESSICA HAWTHORNE-CASTRO ARTICLE FEATURED IN ER MAGAZINE: "USING BIG DATA TO ENHANCE CREATIVE"
- "GEOMINDS: THREE WAYS TO INCORPORATE MOBILE AND SOCIAL ANALYTICS IN YOUR ADVERTISING CAMPAIGNS", ARTICLE BY JESSICA HAWTHORNE-CASTRO FEATURED ON MOBILE ADVERTISING WATCH
- HAWTHORNE LAUNCHES NEW PREDICTIVE MODELING CAPABILITIES TO DRIVE ROI FOR ADVERTISERS
- "GEOMINDS: THREE WAYS TO INCORPORATE MOBILE AND SOCIAL ANALYTICS IN YOUR ADVERTISING CAMPAIGNS", ARTICLE BY JESSICA HAWTHORNE-CASTRO FEATURED ON GEOMARKETING.COM
- HAWTHORNE DIRECT'S GEORGE LEON TO SPEAK AT PROGRAMMATIC INSIDER SUMMIT
- JESSICA HAWTHORNE-CASTRO RECOGNIZED AS WINNER OF DIRECT MARKETING NEWS 2015 40UNDER40
- "5 DATA-DRIVEN MARKETING MISTAKES TO AVOID" JESSICA HAWTHORNE-CASTRO FEATURED IN MARKETING ID
- "WHAT IS BIG DATA'S SECRET SAUCE?" JESSICA HAWTHORNE-CASTRO INTERVIEWED FOR ELECTRONIC RETAILING ASSOCIATION
- "4 CAMPAIGN METRICS YOUR COMPANY CAN'T IGNORE" ARTICLE BY JESSICA HAWTHORNE-CASTRO, FEATURED IN TARGET MARKETING
- "MARKETING YOUR BRAND TO THE BOOMER CONSUMER" ARTICLE BY JESSICA HAWTHORNE-CASTRO, FEATURED IN IMEDIACONNECTION
- INTERVIEW WITH JESSICA HAWTHORNE-CASTRO, EY ENTREPRENEUR OF THE YEAR 2015 SEMIFINALIST
- JESSICA HAWTHORNE-CASTRO INTERVIEWED FOR CHIEFMARKETER.COM: "CHIEF MARKETER ASKS... WHAT MATTERS MOST IN ROI?"
- "MEDIA ZONE: THE ART OF TARGETING THE 'BOOMER CONSUMER'" ARTICLE BY JESSICA HAWTHORNE-CASTRO FEATURED IN RESPONSE MAGAZINE
- HAWTHORNE DIRECT SELECTED AS MEDIA AGENCY TO HEAD UP WNV CORP.'S 'DRIVE TO RETAIL' CAMPAIGN FOR ITS QUIXX REPAIR SYSTEM
- "6 BEST PRACTICES FOR OMNICHANNEL MARKETERS" ARTICLE BY JESSICA HAWTHORNE-CASTRO, FEATURED IN ADRANTS
- JESSICA HAWTHORNE-CASTRO INTERVIEWED BY LAURA DUNN FOR HUFFPOST BUSINESS
- 6 BEST PRACTICES FOR OMNICHANNEL MARKETERS BY JESSICA HAWTHORNE-CASTRO FOR MOBILE MARKETING WATCH
- BEST PRACTICES: FIVE WAYS TO WIN WITH DATA-DRIVEN MARKETING BY JESSICA HAWTHORNE-CASTRO FOR ADAGE.COM
- HAWTHORNE DIRECT'S CEO/OWNER JESSICA HAWTHORNE-CASTRO WINS MARKETING EDGE RISING STAR AWARD
- "NEWSFLASH! DIRECT MARKETING AGENCY NOW OWNED BY A WOMAN!" MEDIAPOST SPOTLIGHTS JESSICA HAWTHORNE-CASTRO, HAWTHORNE DIRECT OWNER/CEO IN NEW ARTICLE
- "RISING STARS DISH ON WHAT'S NEW AND NEXT IN MARKETING" JESSICA HAWTHORNE-CASTRO FEATURED IN DIRECT MARKETING NEWS
- "TAPPING THE POWER OF DATA-DRIVEN RETAIL RESPONSE" - JESSICA HAWTHORNE-CASTRO ARTICLE FEATURED IN ELECTRONIC RETAILER MAGAZINE
- HAWTHORNE DIRECT'S CEO/OWNER JESSICA HAWTHORNE-CASTRO INVITED TO ATTEND ESTEEMED TEDWOMEN 2015: MOMENTUM IN MONTEREY, CA
- EY ANNOUNCES HAWTHORNE DIRECT'S CEO/OWNER JESSICA HAWTHORNE-CASTRO IS AN EY ENTREPRENEUR OF THE YEAR 2015® AWARD SEMIFINALIST IN GREATER LOS ANGELES
- HAWTHORNE DIRECT'S NEW DIGITAL STRATEGY EXECUTIVE BOB DASHTIZAD TO SPEAK AT UPCOMING MEDIAPOST PROGRAMMATIC & RTB INSIDER SUMMIT
- HAWTHORNE DIRECT NAMES INDUSTRY-LEADING DIGITAL STRATEGY EXECUTIVE, BOB DASHTIZAD, AS NEW SENIOR DIRECTOR OF DIGITAL MEDIA
- HAWTHORNE EXPANDS PROPRIETARY MEASUREMENT AND ANALYTIC TOOL OFFERINGS
- PIONEERING CREATIVE AND DATA DRIVEN AD AGENCY NOW FEMALE OWNED
- "DRTV: THE ORIGINAL ANALYTICS MACHINE" - ARTICLE BY HAWTHORNE DIRECT CEO JESSICA HAWTHORNE-CASTRO FEATURED IN RESPONSE MAGAZINE
- "USING SEQUENTIAL VIDEO ADVERTISING ACROSS DEVICES" BY TIM HAWTHORNE FEATURED IN ELECTRONIC RETILER MAGAZINE
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"How Big Data Enhanced the "Art" of Marketing", Jessica Hawthorne-Castro featured as guest writer on InsideBigData.com
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"Leveraging Social Media's Data" Article by Jessica Hawthorne-Castro featured in ER Magazine
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Hawthorne Direct CEO Jessica Hawthorne-Castro Nominated For Direct Response Marketing Alliance Member of the Year Award
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"Five Reasons Consumer Packaged Brands Need Accountable Advertising", Article by Jessica Hawthorne-Castro Featured in The Mad Marketer
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