BEHIND THE SCENES. AHEAD OF THE TRENDS.
Jessica Hawthorne-Castro

How Agencies Can Help Prepare The Next Generation Of Data-Driven Marketers

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By Jessica Hawthorne-Castro 

Original Publication: AdExchanger

Date of Publication: September 20, 2018

Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.

Today’s column is written by Jessica Hawthorne-Castro, CEO at Hawthorne.

The rise of data science has had a major impact on just about every industry out there,

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Four Best Practices For Successful, Responsive Media Campaigns

Four Best Practices For Successful, Responsive Media Campaigns

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Author: Jessica Hawthorne-Castro for Forbes Agency Council

Original Publication: Forbes

Date Published: September 12, 2018

It’s getting harder for brand advertisers to earn market share with traditional media approaches. At the same time, targeting consumers and business-to-business customers can also be difficult.

What’s needed is accountable media that scales to the client’s needs, uses data-driven campaigns, capitalizes on advanced technologies, is performance-based and can be measured.

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CEO AWARDS 2018 Winner

Jessica Hawthorne-Castro Recognized As A Winner Of The 2018 Finance Monthly CEO Awards

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Jessica Hawthorne-Castro is CEO of Hawthorne, a leading Los Angeles based advertising agency specializing in analytics-driven campaigns. As CEO of Hawthorne, Hawthorne-Castro has been recognized throughout the professional community as a leader in the marketing revolution of advertising where art meets science. The company specializes in analytics-driven campaigns and offers a complete service approach that includes media planning and buying, analytics, campaign management, strategic planning and award-winning creative development.

She joined Hawthorne 11 years ago as VP,

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Standing Out When Marketing Noise is Louder than Ever

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By Jessica Hawthorne-Castro 

Original Publication: MarTechSeries.com 

Date of Publication: July 26, 2018

Six Ways To Fight Back And Rise Above The Crowd When The Noise Around You Gets Too Loud For You And Your Customers To Ignore

In a time where the consumer wants, needs, and behaviors are evolving as rapidly as technology and data, it’s becoming harder for marketers to stand out and rise above the noise.

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Encourage more Diversity in the Agency World

12 Ways To Encourage More Diversity In The Agency World

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Author: Forbes Agency Council

Original Publication: Forbes

Date Published: August 12, 2018

There’s been a lot of industry talk recently around diversity and inclusion. And rightfully so: Having a diverse team is important for many reasons, including the ability to envision, discuss and brainstorm ideas or campaigns from many different perspectives. But there’s more work that needs to be done to balance out the playing field.
We asked members of the Forbes Agency Council for their best hiring tips for a diverse workforce.

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Entertainment Industry

4 Career Lessons Learned from the Entertainment Industry

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Author: Jessica Hawthorne-Castro

Original Publication: The Ladders

Date Published: August 2, 2018

Climbing your way up the corporate ladder in any industry takes a certain type of grit, but it’s especially so in the entertainment world. Chalk full of ambitious, smart people who are following their creative dreams, only the strongest survive. But the experience provides good life lessons to take away in any facet of life or job.

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12 Planning Strategies to Keep Your Editorial Calendar on Track

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Author: Forbes Agency Council

Original Publication: Forbes

Date Published: July 28, 2018

Creating content has quickly become one of the core activities for most brands’ marketing teams. Blog posts, social media, videos and other assets serve to establish a company’s expertise while building trust and interest with their current and potential customer base.

As the demand for unique, original content continues to grow, the best way to keep up is a solid,

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How Voice Technology Is Changing The Way We Work

How Voice Technology Is Changing The Way We Work

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Author: Forbes Agency Council

Original Publication: Forbes

Date Published: July 27, 2018

How many times have you set a reminder, sent a message or searched for the answer to a question, simply by speaking into your phone? Voice technology, combined with built-in AI assistants like Siri and Cortana, have made these situations commonplace, and it’s changing the way we live our daily lives.

But voice technology isn’t just useful in the consumer realm: Businesses can —

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JHC

Jessica Hawthorne-Castro Receives Multiple Leadership Honors

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LOS ANGELES, July 17, 2018 /PRNewswire/ — Hawthorne, a leading Los Angeles-based advertising agency specializing in analytics-based campaigns, today announced that the company’s CEO, Jessica Hawthorne-Castro, has been recognized with three significant industry honors: she has been named winner of the 2018 Finance Monthly CEO Award, has been honored in the CEO Today Business Woman of the Year Awards 2018, and is a nominee for the 2018 Los Angeles Business Journal Women’s Council & Awards.

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Jessica Hawthorne-Castro

BUSINESS WOMEN OF THE YEAR AWARDS 2018 CEO Today

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CEO Today is pleased to officially announce the full list of finalists and, of course, the winners of our 2018 Business Women of the Year Awards!

Committed to recognizing the success and achievements of women in business, the CEO Today Business Women of the Year Awards celebrate women who are the driving force behind their business, whilst also driving the equality agenda within their organization and beyond.

At CEO Today,

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