Original Publication: Forbes
Date Published: December 13, 2018
Podcasts are rapidly growing, with businesses across several industries leveraging the format. According to research, consumers are more receptive to ads on podcasts than on any other medium. As the likelihood of ad spend on podcasts continues to rise, more brands will be looking to differentiate themselves through podcast advertising.
To capitalize on this opportunity, eight Forbes Agency Council members share their tips for creating podcast ads that boost engagement.Read More