• When one looks at social media platforms and their usage preferences by B2C and B2B marketers, we find that larger numbers of B2C (vs. B2B) marketers use Instagram, Facebook, and Pinterest. In contrast, more B2B (vs. B2C) marketersuse LinkedIn and Twitter. When one asks both (B2B and B2C) to rank which social media platform is “the most important social media channel they use,” one hears: Facebook (62%), LinkedIn (16%), Twitter (9%), Instagram (7%), YouTube (4%) and Pinterest (2%). Facebook is also the most-used among paid social channels – with 93% of respondents (both groups together) agreeing – followed by: Instagram (24%), LinkedIn (16%), Twitter (15%) and YouTube (11%).

(MarketingProfs; 06.06.2017)