Hawthorne Agency News
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VMA Rountable: The Unified Video Landscape

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Original Publication: VMA Media

Date Published: June 3, 2019

Presented by George Leon, Chief Strategy Officer, Hawthorne. 

While consumer data on linear TV is based on probabilities, digital video provides a more deterministic data set provided. No matter the source, George Leon suggests that data lifts both TV and Digital and ultimately ties them together. George goes on to share the unified video landscape that he sees in marketers’ futures.

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Virtual Reality Marketing

Eight Agency Pros Predict Upcoming Uses Of Virtual Reality In Marketing

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Original Publication: Forbes

Date Published: May 31, 2019

When virtual reality (VR) technology first came on the scene, it was expensive and usually limited to niche uses like gaming. Since then, VR has exploded on the scene across multiple industries and has multiple applications.

Are marketing and advertising next? According to experts in the industry—yes! Below, eight members of Forbes Agency Council share some of the things that they predict VR will bring to advertising and marketing.

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Forbes Agency Council -Personalization

13 Tips For Effectively And Efficiently Personalizing A Marketing Campaign

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Original Publication: Forbes

Date Published: May 24, 2019

Today’s marketers are learning that personalized campaigns are often the most successful. These powerful marketing tactics are particularly effective in targeting Millennials and Gen-Zers, who crave authentic, personal connections with the brands they patronize. However, taking the time and resources to tailor every individual marketing message can get very expensive, very quickly.

If you want to get more personal without breaking the bank,

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Awards

Hawthorne wins 6 awards for creative and company culture in Los Angeles

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LOS ANGELES,  May  2, 2019/PRNewswire/ —

Hawthorne, a creative, analytics and technology-driven advertising agency, announced today that it has won a series of corporate and creative awards for its work in the Los Angeles area, including recognition as a semifinalist as EY Entrepreneur Of The Year Greater Los Angeles. These awards highlight Hawthorne’s continued success not only for its clients, but also as a bold and innovative influencer in leadership and marketing.

EY named Jessica Hawthorne-Castro,

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Jessica HC12

4 Tips For Marie Kondo-ing Your Digital Assets

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Original Publication: Chief Marketer

Date Published: April 23, 2019

Author: Jessica Hawthorne-Castro

Thanks to a bestselling book and a hit Netflix series, Marie Kondo  and her ethos of cleaning, organizing and “sparking joy” has become an international phenomenon. However, the power of decluttering isn’t limited to homes. Businesses can also embrace the KonMari method to emphasize the assets that make their brand shine.

Organizations today are positively swimming in data.

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Free Research Tools

Agency Professionals Share The Free Demographics Sites They Use For Research

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Original Publication: Forbes

Date Published: March 27, 2019

Reliable marketing data is crucial for agencies looking to gain a more complete picture of consumers in a particular area. While marketing research can be quite expensive, there are free online resources that detail the characteristics of people living within a defined zip code, providing statistics on consumer spending, demographics, lifestyle and behavioral trends—all of which can help an agency better address their clients’ target audiences.

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Jessica Hawthorne-Castro

Jessica Hawthorne-Castro Named One of The Most Influential Marketers in Southern California by Los Angeles Business Journal

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Original Publication: PR Newswire 

Date of Publication: March 19, 2019

LOS ANGELES, March 19, 2019 /PRNewswire/ — Hawthorne, a creative, analytics and technology-driven advertising agency, announced today that CEO Jessica Hawthorne-Castro was selected as one of the ‘Elite Marketers’ included in the Los Angeles Business Journal’s Most Influential Marketers in Southern California list. The list appeared in a custom section in this week’s LABJ issue.

“Our executive panel was impressed with Jessica’s nomination,”

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2019 Tech Trends Advertising

Technology Trends That Will Inform Ad Strategy In 2019 And Beyond

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Original Publication: Forbes

Date Published: March 19, 2019

Author: Jessica Hawthorne-Castro

Much of recent talk has been centered around the digital age. But this year, we’re being catapulted into the data age. We’re already seeing the latest in artificial intelligence (AI), autonomous vehicles, smart cities, digital health, augmented reality (AR), virtual reality (VR) and more. There is no aspect of life or business that these innovations won’t touch,

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Hawthorne Expands ROI-First Strategy into APAC

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ROI-first performance marketing specialist, Hawthorne, is open for Asia-Pacific business from Hong Kong

Original Publication: PR Newswire 

Date of Publication: March 18, 2019

HONG KONG, March 18, 2019 /PRNewswire/ — LA-based Hawthorne, a leading performance marketing agency specializing in analytics-based ROI-first campaigns is expanding internationally. With an office in Hong Kongand local partnerships being inked across Hong Kong and SE Asia, Hawthorne brings its unique data and analytics-first approach to Asia-Pacific markets,

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