- Google Ran Secret Video Ad Experiments and Here’s What It Found
- Brands Can’t Recognize Omnichannel Customers, DMA Finds
- Shopping Cart Abandonment Rate on Smartphones Hits 78%
Google Ran Secret Video Ad Experiments and Here’s What It Found.
YouTube/Google secretly tested 16 video ads, to gauge how varied pacing, orientation, captioning, etc. would affect view-through rates – assuming that longer rates were equivalent to more compelling delivery of ad messaging.Read More