Industry Research
The Latest in Advertising Trends and Data

What Advertisers Need to Know About Millennials in 2016

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Millennials, who as a group are coming into increasingly sharper focus on social media, continue to exhibit characteristics of interest to marketers. One of the most pronounced is their declining commitment to brands. According to Mindshare North America’s latest annual Culture Vulture Trends survey of 2,000 millennial consumers, 58% (up 13% from the prior year) prefer products that are unique (rather than mass-produced), that are sharable and that exhibit elements of social consciousness. Gone are the days,

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How Publishers are Fighting Back Against Ad Blocking

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This year, nearly 70 million U.S. Internet users will use an ad blocker of some type, up 34% from 2015, according to eMarketer. By 2017, that number will reach 87 million. Ad blocking hurts all websites, but it affects newspapers and magazines most severely. Already handicapped by the recession, and the ongoing exodus from print to digital, print titles are seeing their ad-viewer revenue decline dramatically. This has caused a small but growing number of publications to try to fight back.

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TV Ad Spending Slips in September; Overall Media Spend Higher

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The U.S. ad market expanded only slightly in September, although that nonetheless represented significant growth coming out of August – a month that included notched-up spending by brands advertising in the 2016 Summer Olympics. (Spending figures come from Standard Media Index, which compiles media dollar outlays from about 80% of all U.S. agencies.) Among the most noteworthy gains for September, were digital media: social media and online video were up dramatically over August, by 72% and 32% respectively.

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Fragmentation, Data, and the Future of Television Advertising

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While it is not news that primetime TV ratings have declined over the past thirty years due to the explosion of advertising in the digital sector, brands are realizing that they simply cannot reach enough people fast enough using only (or predominantly) digital media to drive the volume of sales consumer brands require to grow. Morgan Stanley recently analyzed 100 top consumer packaged goods marketers, and found that they spent 1% more on TV advertising in Q1 of 2016 compared to the same quarter of the previous year.

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JHC

OMG! The Internet STILL hasn’t killed TV!

00Industry Research

Author: Jessica Hawthorne-Castro, CEO

Original Publication: Adrants

As digital advertising methods proliferate and morph, companies funnel more money into television advertising to reach viewers who spend 22-36 hours watching TV every week

Despite what the advertising industry rumblings might lead us to believe over the past few years citing the decline of television as we know it, television advertising is instead alive, well, and producing solid results.

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Television’s Dynamic Evolution Continues

00Industry Research

Author: Jessica Hawthorne-Castro, CEO

Original Publication: Marketing Tech Blog

As digital advertising methods proliferate and morph, companies funnel more money into television advertising to reach viewers who spend 22-36 hours watching TV every week.

Despite what the advertising industry rumblings might lead us to believe over the past few years citing the decline of television as we know it, television advertising is instead alive, well, and producing solid results.

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MarketingID

5 Data-Driven Marketing Mistakes to Avoid

00Agency Press, Industry Research

Jessica Hawthorne-Castro

Advertising has experienced a technology revolution over the past decade, with chief marketing officers (CMOs) using more analytics, metrics, and reporting to more effectively target, attract, engage, and create loyalty. As part of that revolution, Big Data, analytics solutions, and marketing automation platforms have come together to give CMOs a leg up when it comes to understanding prospective, current, and even past customers. Over time, in fact, the concept of “data-driven marketing” has all but replaced the more traditional and manual ways of finding,

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Target_Marketing

4 Campaign Metrics Your Company Can’t Ignore

00Agency Press, Industry Research

Jessica Hawthorne-Castro

By now, most CMOs are aware of the most basic campaign metrics. Click to Open Rates (CTOR) measure how many visitors acted after seeing an ad. Cost Per Impression helps you compare how people viewed your ads across various campaigns and channels. Cost Per Click (CPC) tells you how much you’re paying to get a response (either within a single campaign or across different campaigns and channels). When combined with other metrics,

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iMedia-Connection

Marketing Your Brand to the Boomer Consumer

00Agency Press, Industry Research

Jessica Hawthorne-Castro

What do Civil Rights, the Women’s Movement, Vietnam and the first steps on the moon have in common? Baby Boomers.

This is the same generation that drove the growth of bell-bottoms and hula. It’s also the generation that witnessed the dawn of space exploration, and participated in some of the greatest, unprecedented social advances in our country’s history.

Don’t forget — the progress Boomers’ have seen in technology and communications is beyond electrifying.

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