Industry Research
The Latest in Advertising Trends and Data
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6 Best Practices for Omnichannel Marketers

00Agency Press, Industry Research

It wasn’t too long ago that the consumer in the market for new home exercise equipment would visit her local department or sporting goods store to test out the options and compare the prices. Maybe she would buy a new treadmill on the spot, or perhaps she would first talk to friends for recommendations, or read some reviews in a magazine like Consumer Reports. Once convinced of the right make, model, and price,

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Advertising-Age

Five Ways to Win With Data-Driven Marketing

00Agency Press, Industry Research

How to Effectively Target Prospects and Improve Marketing ROI

Data-driven marketing has come to the forefront for companies that want to better engage their customers and prospects. With data-driven marketing, firms are able to gather, integrate, and assess data from a variety of internal and external sources to help enhance value.

Read the full article, by Jessica Hawthorne-Castro at Advertising Age.

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Rising Stars Dish on What’s New and Next in Marketing

00Agency Press, Industry Research

Winners of the 2015 Marketing EDGE Rising Star awards expound on the challenges of modern marketing, and what it takes to succeed.

“When brands and general audiences think of the phrase[direct response], they’re often thinking 30 years back. I think people are starting to realize, though, that you don’t have to give up those beautiful TV spots or that creative to have DR marketing that is accountable, and deeply focused on analytics and ROI. We live at the intersection of these things.

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timhawthorne

How to Develop and Leverage a DRTV-Pinterest Connection

00Agency Press, Industry Research

By Tim Hawthorne

When the word Pinterest comes up in conversation these days, the image of direct response commercials and products doesn’t necessarily spring to mind. After all, this social media platform got its start as a place where people could create and share collections of visual bookmarks or “pins” for trip planning, project development, event organization and cooking. A quick review of Pinterest’s most popular pins on any given day, for example,

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