Top 8 Experts for Client Success

Top 8 Expert Tips For Client Success in 2019

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Original Publication: Lemonlight

Date Published: March 7, 2019

What makes agency-client relationships thrive? How can you, as an agency, make sure your clients are succeeding and meeting their goals?

Obviously internal success is tantamount, but for agencies, client success is directly correlated to an agency’s own success. That’s why figuring out how you can do the best job you can for your clients is crucial in securing your own company’s wellbeing.

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Choosing The Best Tech Tools for your Agency

13 Tips For Choosing The Best Tech Tools For Your Agency

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Original Publication: Forbes

Date Published: March 8, 2019

Technical tools in the workplace can significantly improve communication and productivity. The right technical applications can make any job easier, but the wrong ones can create huge headaches and even introduce errors into the system.

As such, agency leaders need to be very careful about what tech tools they introduce in their organization. To help you decide what tech would be best for your agency,

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Website Management

14 Agency Pros Share Their Best Practices For Website Management

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Original Publication: Forbes

Date Published: March 6, 2019

Your company’s website is the ultimate marketing tool. It’s often the first point of contact for a potential customer, and it can significantly affect how they view your brand. An outdated or inaccurate site can quickly turn off users, while an engaging and informative one can increase consumer trust and interest—and help you make the sale.

As a business owner,

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11 Ways to Measure ROI

11 Ways to Measure Your Marketing ROI

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Original Publication: Forbes

Date Published: March 5, 2019

Sometimes, marketing efforts feel like day after day of trial and error in an economy that’s constantly evolving. Technology is changing, social media sites rise and fall, and “hot trends” that work for one business might not be suitable for another. To ensure you’re investing in tactics that will deliver the best results for your brand, you’ll need to regularly review your efforts across the board.

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CEO Today Global Awards

Jessica Hawthorne-Castro Recognized As Winner Of CEO Today Global Awards

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Published: February 20, 2019

Source: CEO Today Magazine 

About the Awards: The CEO Today Global Awards are dedicated to recognizing strong and innovative leadership amongst business leaders operating around the world. Over the last 12 months, CEO Today magazine has worked with and featured some of the most innovative, forward-thinking, thought-leading CEOs in business today. Having featured CEOs from across every region and from all of the key business sectors,

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Game Changers Awards 2019

Jessica Hawthorne-Castro Named Winner Of Finance Monthly’s 2019 Game Changer Award

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Published: February 18, 2019

Source: Finance Monthly

About the Awards: For the third year in a row, the Finance Monthly Game Changers Awards celebrate the success, innovation and strategic vision of some of the world’s most driven professionals across a wide variety of sectors and industries. All of the 2019 Game Changers Awards winners are recognized professionals, whose exceptional business practices, enthusiasm and commitment are worth celebrating.

Hawthorne-Castro is an active member of her professional community and has prioritized company culture and corporate social responsibility as a member of the Forbes Agency Council,

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Anant Deboor

Private Equity firms and Branding: 7 reasons why it makes for better ROI

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By Anant Deboor, Regional Managing Director, Asia Pacific, Hawthorne

Original Publication: Medium

Date of Publication: February 7, 2019

‘We are a private equity firm — I am not sure why we need to invest in branding and marketing. Our business is face-to-face, we know our clients.’

Something that we often hear of as brand and marketing consultants. On the other hand,

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Publicity Campaign

Planning A Publicity Campaign? Here Are Six Things To Consider First

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Original Publication: Forbes

Date Published: February 5, 2019

How your business is perceived by the public has a major impact on sales and customer retention. A well-planned public relations campaign can rally brand supporters together and promote a positive public image. However, a poorly executed publicity stunt can destroy your business’ reputation.

If you’re itching to make a PR move in the near future, consider these tips from Forbes Agency Council before you plan and launch your campaign.

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Growing Unicorns with DRTV

Growing ‘unicorns’ with brand response TV advertising

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By Karla Crawford-Kerr, VP of Marketing, Hawthorne

Original Publication: The Drum

Date of Publication: February 4, 2019

Advertising during the Super Bowl is designed to make a statement. Brands use those premium slots as an opportunity to make people laugh or cry, to take a political stance, but most of all, to make a lasting impression. At $5 million for a 30-second spot,

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How and Why Advertising Dollars

How – And Where – To Maximize Your Advertising Dollars in 2019

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Original Publication: Forbes

Date Published: February 1, 2019

Advertising usually takes up a large percentage of companies’ budgets each year. To stay relevant, businesses cannot solely rely on what they’ve done in the past; they must also utilize up-and-coming platforms and strategies or risk getting lost in the shuffle. This new year is sure to be no exception, with new advertising tools and platforms trending throughout the year.

With so many advertising options to choose from,

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