BEHIND THE SCENES. AHEAD OF THE TRENDS.
Neuromarketing

What Marketers Need to Know About Neuromarketing

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Author:  Kaya Ismail with Jessica Hawthorne-Castro

Original Publication: CMSWire 

Date Published: September 25, 2018

Personalization is now a fundamental feature of any good customer experience. For instance, 84 percent of customers say being treated like a person, not a number, is very important to winning their business. In other words, customers expect brands to remember their names and preferences throughout their customer journey. But marketers have found that when it comes to gathering all that data,

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“If You’re Looking For A Job In Advertising, Strive To Combine Your Right Brain Creativity With Left Brain Data”

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By Jessica Hawthorne-Castro 

Original Publication: Howigotjob.com

Date of Publication: September 24, 2018

Why Did You Seek Out A Career In The Advertising Industry?
Patience has never been my strong suit, so finding a career that allows me to see immediate results was a natural fit for me. Advertising provides the best of both worlds – a perfect combination of working directly with clients and leveraging creativity.

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Data Savvy Marketers

5 Ways Marketers Can Hire Data-Savvy Talent

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By Jessica Hawthorne-Castro 

Original Publication: Recruiter.com

Date of Publication: September 25, 2018

The field of marketing and advertising has historically attracted a wide range of people with a wide range of skill sets and interests. Communication, psychology, art, writing, and business are all part of the marketing stew — and increasingly, so is data science. While the Mad Men days of collaborative brainstorming and flashes of inspiration are not completely gone,

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CEO WORLD AWARDS 2018 GOLD

Jessica Hawthorne-Castro Recognized As A Winner Of The 2018 CEO World Awards

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Jessica Hawthorne-Castro, CEO of Hawthorne, has been named as one of the Gold Winners of The CEO World Awards, within the Female CEO of the Year category. The CEO World Awards are an annual industry and peers recognition program honoring CEOs and organizations of all types and sizes in North America, Europe, Middle-East, Africa, Asia-Pacific, and Latin-America. The Annual CEO World Awards is part of the SVUS Awards® recognition program from Silicon Valley.

2018 Winners_CEO World Awards –

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Jessica Hawthorne-Castro

How Agencies Can Help Prepare The Next Generation Of Data-Driven Marketers

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By Jessica Hawthorne-Castro 

Original Publication: AdExchanger

Date of Publication: September 20, 2018

Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.

Today’s column is written by Jessica Hawthorne-Castro, CEO at Hawthorne.

The rise of data science has had a major impact on just about every industry out there,

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Four Best Practices For Successful, Responsive Media Campaigns

Four Best Practices For Successful, Responsive Media Campaigns

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Author: Jessica Hawthorne-Castro for Forbes Agency Council

Original Publication: Forbes

Date Published: September 12, 2018

It’s getting harder for brand advertisers to earn market share with traditional media approaches. At the same time, targeting consumers and business-to-business customers can also be difficult.

What’s needed is accountable media that scales to the client’s needs, uses data-driven campaigns, capitalizes on advanced technologies, is performance-based and can be measured.

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CEO AWARDS 2018 Winner

Jessica Hawthorne-Castro Recognized As A Winner Of The 2018 Finance Monthly CEO Awards

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Jessica Hawthorne-Castro is CEO of Hawthorne, a leading Los Angeles based advertising agency specializing in analytics-driven campaigns. As CEO of Hawthorne, Hawthorne-Castro has been recognized throughout the professional community as a leader in the marketing revolution of advertising where art meets science. The company specializes in analytics-driven campaigns and offers a complete service approach that includes media planning and buying, analytics, campaign management, strategic planning and award-winning creative development.

She joined Hawthorne 11 years ago as VP,

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Marketing-Noise-is-Louder-than-Ever

Standing Out When Marketing Noise is Louder than Ever

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By Jessica Hawthorne-Castro 

Original Publication: MarTechSeries.com 

Date of Publication: July 26, 2018

Six Ways To Fight Back And Rise Above The Crowd When The Noise Around You Gets Too Loud For You And Your Customers To Ignore

In a time where the consumer wants, needs, and behaviors are evolving as rapidly as technology and data, it’s becoming harder for marketers to stand out and rise above the noise.

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Encourage more Diversity in the Agency World

12 Ways To Encourage More Diversity In The Agency World

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Author: Forbes Agency Council

Original Publication: Forbes

Date Published: August 12, 2018

There’s been a lot of industry talk recently around diversity and inclusion. And rightfully so: Having a diverse team is important for many reasons, including the ability to envision, discuss and brainstorm ideas or campaigns from many different perspectives. But there’s more work that needs to be done to balance out the playing field.
We asked members of the Forbes Agency Council for their best hiring tips for a diverse workforce.

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Entertainment Industry

4 Career Lessons Learned from the Entertainment Industry

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Author: Jessica Hawthorne-Castro

Original Publication: The Ladders

Date Published: August 2, 2018

Climbing your way up the corporate ladder in any industry takes a certain type of grit, but it’s especially so in the entertainment world. Chalk full of ambitious, smart people who are following their creative dreams, only the strongest survive. But the experience provides good life lessons to take away in any facet of life or job.

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