BEHIND THE SCENES. AHEAD OF THE TRENDS.
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12 Planning Strategies to Keep Your Editorial Calendar on Track

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Author: Forbes Agency Council

Original Publication: Forbes

Date Published: July 28, 2018

Creating content has quickly become one of the core activities for most brands’ marketing teams. Blog posts, social media, videos and other assets serve to establish a company’s expertise while building trust and interest with their current and potential customer base.

As the demand for unique, original content continues to grow, the best way to keep up is a solid,

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How Voice Technology Is Changing The Way We Work

How Voice Technology Is Changing The Way We Work

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Author: Forbes Agency Council

Original Publication: Forbes

Date Published: July 27, 2018

How many times have you set a reminder, sent a message or searched for the answer to a question, simply by speaking into your phone? Voice technology, combined with built-in AI assistants like Siri and Cortana, have made these situations commonplace, and it’s changing the way we live our daily lives.

But voice technology isn’t just useful in the consumer realm: Businesses can —

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Jessica Hawthorne-Castro Receives Multiple Leadership Honors

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LOS ANGELES, July 17, 2018 /PRNewswire/ — Hawthorne, a leading Los Angeles-based advertising agency specializing in analytics-based campaigns, today announced that the company’s CEO, Jessica Hawthorne-Castro, has been recognized with three significant industry honors: she has been named winner of the 2018 Finance Monthly CEO Award, has been honored in the CEO Today Business Woman of the Year Awards 2018, and is a nominee for the 2018 Los Angeles Business Journal Women’s Council & Awards.

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BUSINESS WOMEN OF THE YEAR AWARDS 2018 CEO Today

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CEO Today is pleased to officially announce the full list of finalists and, of course, the winners of our 2018 Business Women of the Year Awards!

Committed to recognizing the success and achievements of women in business, the CEO Today Business Women of the Year Awards celebrate women who are the driving force behind their business, whilst also driving the equality agenda within their organization and beyond.

At CEO Today,

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Increase Customer Engagement With Data-Driven Marketing

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By Jessica Hawthorne-Castro (YPO Los Angeles)

Original Publication: YPO.Org

How companies are leveraging data to develop complete, multi-channel pictures of exactly what their customers think and want — and then fulfilling those needs.

There isn’t a corner of the advertising world that hasn’t been touched by data-driven marketing, or the use of data to make good decisions and improve engagement with both existing and future customers.

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Hawthorne Sweeps Up 30 Awards In 2018 Honoring Its Creative Work

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The prizes include the Telly Awards, Hermes Creative Awards, ASTRID Awards and Communicator Awards

LOS ANGELES, June 12, 2018 /PRNewswire/ — Hawthorne, a creative, analytics and technology-driven advertising agency, today announced that it has won 30 creative awards thus far in 2018. The awards—granted by four different organizations and recognizing 16 different Hawthorne campaigns—highlight the high-quality, results-driven work that the agency consistently creates for its clients.

Hawthorne combines persuasive brand messaging with best-in-class analytic systems to consistently create effective,

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If You Want To Humanize Your Brand On Social Media, Try These 10 Tactics

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Author: Forbes Agency Council

Original Publication: Forbes

Date Published: June 3, 2018

The reason channels like Facebook, Twitter, Instagram and YouTube are so successful is because they encourage two-way conversations with customers. If you want those conversations to be successful and ultimately lead to conversions, you have to remember that people want to talk to other people, not faceless businesses. That’s why it’s in your brand’s best interest to show your human side in social media interactions and posts.

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10 Places To Look When Your Website Traffic Is Dropping

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Author: Forbes Agency Council

Original Publication: Forbes

Date Published: June 2, 2018

For companies that generate most of their leads and sales online, bringing in steady website traffic is critical. That’s why a sharp decline in traffic sends the average business into full-on panic mode.

While you should be concerned about a sudden dip in site visits, there’s often a logical explanation for it, if you know where to look.

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Autonomous Vehicles Will Be A New Opportunity For Marketers

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Author: Forbes Agency Council;  Jessica Hawthorne-Castro

Original Publication: Forbes

Date Published: June 4, 2018

Autonomous vehicles have been at the forefront of innovative thinking and development for some time now, and automakers are already exploring how they can fit into this new future.

Earlier this year, Toyota announced its vision to transform from a car company into a mobility company, while the Ford Motor Company is creating a reliable future of transportation through a systems-based approach for smart cities.

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Hawthorne to Present May 30th Webinar on DRTV (Direct Response Television) Basics

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LOS ANGELES, May 17, 2018 /PRNewswire/ — Hawthorne, a leading Los Angeles-based advertising agency specializing in analytics-based campaigns, today announced the company will host a webinar entitled, “DRTV 101 for Brand Marketers: The Expanding Role of DRTV in the Brand Marketing World” on Wednesday, May 30, 2018 from 1-2pm ET. There will be an introduction to the webinar by Hawthorne’s CEO Jessica Hawthorne-Castro. Hawthorne’s Chief Strategy Officer, George Leon, and Senior Vice President of Marketing at Le Tote,

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