Tag: Advertising Industry

Jessica Hawthorne-Castro

Jessica Hawthorne-Castro Named One of The Most Influential Marketers in Southern California by Los Angeles Business Journal

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Original Publication: PR Newswire 

Date of Publication: March 19, 2019

LOS ANGELES, March 19, 2019 /PRNewswire/ — Hawthorne, a creative, analytics and technology-driven advertising agency, announced today that CEO Jessica Hawthorne-Castro was selected as one of the ‘Elite Marketers’ included in the Los Angeles Business Journal’s Most Influential Marketers in Southern California list. The list appeared in a custom section in this week’s LABJ issue.

“Our executive panel was impressed with Jessica’s nomination,”

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Hawthorne Expands ROI-First Strategy into APAC

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ROI-first performance marketing specialist, Hawthorne, is open for Asia-Pacific business from Hong Kong

Original Publication: PR Newswire 

Date of Publication: March 18, 2019

HONG KONG, March 18, 2019 /PRNewswire/ — LA-based Hawthorne, a leading performance marketing agency specializing in analytics-based ROI-first campaigns is expanding internationally. With an office in Hong Kongand local partnerships being inked across Hong Kong and SE Asia, Hawthorne brings its unique data and analytics-first approach to Asia-Pacific markets,

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Anant Deboor

Private Equity firms and Branding: 7 reasons why it makes for better ROI

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By Anant Deboor, Regional Managing Director, Asia Pacific, Hawthorne

Original Publication: Medium

Date of Publication: February 7, 2019

‘We are a private equity firm — I am not sure why we need to invest in branding and marketing. Our business is face-to-face, we know our clients.’

Something that we often hear of as brand and marketing consultants. On the other hand,

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Growing Unicorns with DRTV

Growing ‘unicorns’ with brand response TV advertising

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By Karla Crawford-Kerr, VP of Marketing, Hawthorne

Original Publication: The Drum

Date of Publication: February 4, 2019

Advertising during the Super Bowl is designed to make a statement. Brands use those premium slots as an opportunity to make people laugh or cry, to take a political stance, but most of all, to make a lasting impression. At $5 million for a 30-second spot,

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John Francis, DBA

What Is Privacy Forward and Why Does it Matter for Marketers?

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By John Francis, DBA

Original Publication: Marketo

Date of Publication: November 12, 2018

When I worked as a webmaster at AOL in the early days, every employee had visibility into every member’s account. Then in 1999, a naval officer was outed by one of the employees after he logged into an alternate profile with a different screen name. AOL’s course of action was to immediately shut down access to all members’ data and hire an integrity assurance officer.

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Omnichannel

6 Ways To Thrive In Today’s Challenging Omnichannel Economy

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By Jessica Hawthorne-Castro 

Original Publication: YPO.Org

Date of Publication: October 9, 2018

Today’s marketing landscape is broader, deeper and more complex than ever before. There are more channels, more choices and more customers who get more savvy every day. Thriving in this “omnichannel marketing” playground is a balancing act. Companies have to continuously evaluate and strengthen customer touchpoints while delivering a consistent and seamless experience across all channels.

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“If You’re Looking For A Job In Advertising, Strive To Combine Your Right Brain Creativity With Left Brain Data”

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By Jessica Hawthorne-Castro 

Original Publication: Howigotjob.com

Date of Publication: September 24, 2018

Why Did You Seek Out A Career In The Advertising Industry?
Patience has never been my strong suit, so finding a career that allows me to see immediate results was a natural fit for me. Advertising provides the best of both worlds – a perfect combination of working directly with clients and leveraging creativity.

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