Presented by George Leon, Chief Strategy Officer, Hawthorne.
While consumer data on linear TV is based on probabilities, digital video provides a more deterministic data set provided. No matter the source, George Leon suggests that data lifts both TV and Digital and ultimately ties them together. George goes on to share the unified video landscape that he sees in marketers’ futures.
When virtual reality (VR) technology first came on the scene, it was expensive and usually limited to niche uses like gaming. Since then, VR has exploded on the scene across multiple industries and has multiple applications.
Are marketing and advertising next? According to experts in the industry—yes! Below, eight members of Forbes Agency Council share some of the things that they predict VR will bring to advertising and marketing.
Today’s marketers are learning that personalized campaigns are often the most successful. These powerful marketing tactics are particularly effective in targeting Millennials and Gen-Zers, who crave authentic, personal connections with the brands they patronize. However, taking the time and resources to tailor every individual marketing message can get very expensive, very quickly.
If you want to get more personal without breaking the bank,
Hawthorne, a creative, analytics and technology-driven advertising agency, announced today that it has won a series of corporate and creative awards for its work in the Los Angeles area, including recognition as a semifinalist as EY Entrepreneur Of The Year Greater Los Angeles. These awards highlight Hawthorne’s continued success not only for its clients, but also as a bold and innovative influencer in leadership and marketing.
Thanks to a bestselling book and a hit Netflix series, Marie Kondo and her ethos of cleaning, organizing and “sparking joy” has become an international phenomenon. However, the power of decluttering isn’t limited to homes. Businesses can also embrace the KonMari method to emphasize the assets that make their brand shine.
Organizations today are positively swimming in data.
Reliable marketing data is crucial for agencies looking to gain a more complete picture of consumers in a particular area. While marketing research can be quite expensive, there are free online resources that detail the characteristics of people living within a defined zip code, providing statistics on consumer spending, demographics, lifestyle and behavioral trends—all of which can help an agency better address their clients’ target audiences.
LOS ANGELES, March 19, 2019 /PRNewswire/ — Hawthorne, a creative, analytics and technology-driven advertising agency, announced today that CEO Jessica Hawthorne-Castro was selected as one of the ‘Elite Marketers’ included in the Los Angeles Business Journal’s Most Influential Marketers in Southern California list. The list appeared in a custom section in this week’s LABJ issue.
“Our executive panel was impressed with Jessica’s nomination,”
Much of recent talk has been centered around the digital age. But this year, we’re being catapulted into the data age. We’re already seeing the latest in artificial intelligence (AI), autonomous vehicles, smart cities, digital health, augmented reality (AR), virtual reality (VR) and more. There is no aspect of life or business that these innovations won’t touch,
HONG KONG, March 18, 2019 /PRNewswire/ — LA-based Hawthorne, a leading performance marketing agency specializing in analytics-based ROI-first campaigns is expanding internationally. With an office in Hong Kongand local partnerships being inked across Hong Kong and SE Asia, Hawthorne brings its unique data and analytics-first approach to Asia-Pacific markets,