Hawthorne, a creative, analytics and technology-driven advertising agency, announced today that it has won a series of corporate and creative awards for its work in the Los Angeles area, including recognition as a semifinalist as EY Entrepreneur Of The Year Greater Los Angeles. These awards highlight Hawthorne’s continued success not only for its clients, but also as a bold and innovative influencer in leadership and marketing.
Thanks to a bestselling book and a hit Netflix series, Marie Kondo and her ethos of cleaning, organizing and “sparking joy” has become an international phenomenon. However, the power of decluttering isn’t limited to homes. Businesses can also embrace the KonMari method to emphasize the assets that make their brand shine.
Organizations today are positively swimming in data.
Reliable marketing data is crucial for agencies looking to gain a more complete picture of consumers in a particular area. While marketing research can be quite expensive, there are free online resources that detail the characteristics of people living within a defined zip code, providing statistics on consumer spending, demographics, lifestyle and behavioral trends—all of which can help an agency better address their clients’ target audiences.
LOS ANGELES, March 19, 2019 /PRNewswire/ — Hawthorne, a creative, analytics and technology-driven advertising agency, announced today that CEO Jessica Hawthorne-Castro was selected as one of the ‘Elite Marketers’ included in the Los Angeles Business Journal’s Most Influential Marketers in Southern California list. The list appeared in a custom section in this week’s LABJ issue.
“Our executive panel was impressed with Jessica’s nomination,”
Much of recent talk has been centered around the digital age. But this year, we’re being catapulted into the data age. We’re already seeing the latest in artificial intelligence (AI), autonomous vehicles, smart cities, digital health, augmented reality (AR), virtual reality (VR) and more. There is no aspect of life or business that these innovations won’t touch,
HONG KONG, March 18, 2019 /PRNewswire/ — LA-based Hawthorne, a leading performance marketing agency specializing in analytics-based ROI-first campaigns is expanding internationally. With an office in Hong Kongand local partnerships being inked across Hong Kong and SE Asia, Hawthorne brings its unique data and analytics-first approach to Asia-Pacific markets,
What makes agency-client relationships thrive? How can you, as an agency, make sure your clients are succeeding and meeting their goals?
Obviously internal success is tantamount, but for agencies, client success is directly correlated to an agency’s own success. That’s why figuring out how you can do the best job you can for your clients is crucial in securing your own company’s wellbeing.
Technical tools in the workplace can significantly improve communication and productivity. The right technical applications can make any job easier, but the wrong ones can create huge headaches and even introduce errors into the system.
As such, agency leaders need to be very careful about what tech tools they introduce in their organization. To help you decide what tech would be best for your agency,
About the Awards: The CEO Today Global Awards are dedicated to recognizing strong and innovative leadership amongst business leaders operating around the world. Over the last 12 months, CEO Today magazine has worked with and featured some of the most innovative, forward-thinking, thought-leading CEOs in business today. Having featured CEOs from across every region and from all of the key business sectors,