Tag: Agency

Free Research Tools

Agency Professionals Share The Free Demographics Sites They Use For Research

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Original Publication: Forbes

Date Published: March 27, 2019

Reliable marketing data is crucial for agencies looking to gain a more complete picture of consumers in a particular area. While marketing research can be quite expensive, there are free online resources that detail the characteristics of people living within a defined zip code, providing statistics on consumer spending, demographics, lifestyle and behavioral trends—all of which can help an agency better address their clients’ target audiences.

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Jessica Hawthorne-Castro

Jessica Hawthorne-Castro Named One of The Most Influential Marketers in Southern California by Los Angeles Business Journal

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Original Publication: PR Newswire 

Date of Publication: March 19, 2019

LOS ANGELES, March 19, 2019 /PRNewswire/ — Hawthorne, a creative, analytics and technology-driven advertising agency, announced today that CEO Jessica Hawthorne-Castro was selected as one of the ‘Elite Marketers’ included in the Los Angeles Business Journal’s Most Influential Marketers in Southern California list. The list appeared in a custom section in this week’s LABJ issue.

“Our executive panel was impressed with Jessica’s nomination,”

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2019 Tech Trends Advertising

Technology Trends That Will Inform Ad Strategy In 2019 And Beyond

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Original Publication: Forbes

Date Published: March 19, 2019

Author: Jessica Hawthorne-Castro

Much of recent talk has been centered around the digital age. But this year, we’re being catapulted into the data age. We’re already seeing the latest in artificial intelligence (AI), autonomous vehicles, smart cities, digital health, augmented reality (AR), virtual reality (VR) and more. There is no aspect of life or business that these innovations won’t touch,

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Hawthorne Logo

Hawthorne Expands ROI-First Strategy into APAC

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ROI-first performance marketing specialist, Hawthorne, is open for Asia-Pacific business from Hong Kong

Original Publication: PR Newswire 

Date of Publication: March 18, 2019

HONG KONG, March 18, 2019 /PRNewswire/ — LA-based Hawthorne, a leading performance marketing agency specializing in analytics-based ROI-first campaigns is expanding internationally. With an office in Hong Kongand local partnerships being inked across Hong Kong and SE Asia, Hawthorne brings its unique data and analytics-first approach to Asia-Pacific markets,

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Top 8 Experts for Client Success

Top 8 Expert Tips For Client Success in 2019

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Original Publication: Lemonlight

Date Published: March 7, 2019

What makes agency-client relationships thrive? How can you, as an agency, make sure your clients are succeeding and meeting their goals?

Obviously internal success is tantamount, but for agencies, client success is directly correlated to an agency’s own success. That’s why figuring out how you can do the best job you can for your clients is crucial in securing your own company’s wellbeing.

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Choosing The Best Tech Tools for your Agency

13 Tips For Choosing The Best Tech Tools For Your Agency

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Original Publication: Forbes

Date Published: March 8, 2019

Technical tools in the workplace can significantly improve communication and productivity. The right technical applications can make any job easier, but the wrong ones can create huge headaches and even introduce errors into the system.

As such, agency leaders need to be very careful about what tech tools they introduce in their organization. To help you decide what tech would be best for your agency,

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CEO Today Global Awards

Jessica Hawthorne-Castro Recognized As Winner Of CEO Today Global Awards

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Published: February 20, 2019

Source: CEO Today Magazine 

About the Awards: The CEO Today Global Awards are dedicated to recognizing strong and innovative leadership amongst business leaders operating around the world. Over the last 12 months, CEO Today magazine has worked with and featured some of the most innovative, forward-thinking, thought-leading CEOs in business today. Having featured CEOs from across every region and from all of the key business sectors,

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Game Changers Awards 2019

Jessica Hawthorne-Castro Named Winner Of Finance Monthly’s 2019 Game Changer Award

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Published: February 18, 2019

Source: Finance Monthly

About the Awards: For the third year in a row, the Finance Monthly Game Changers Awards celebrate the success, innovation and strategic vision of some of the world’s most driven professionals across a wide variety of sectors and industries. All of the 2019 Game Changers Awards winners are recognized professionals, whose exceptional business practices, enthusiasm and commitment are worth celebrating.

Hawthorne-Castro is an active member of her professional community and has prioritized company culture and corporate social responsibility as a member of the Forbes Agency Council,

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Anant Deboor

Private Equity firms and Branding: 7 reasons why it makes for better ROI

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By Anant Deboor, Regional Managing Director, Asia Pacific, Hawthorne

Original Publication: Medium

Date of Publication: February 7, 2019

‘We are a private equity firm — I am not sure why we need to invest in branding and marketing. Our business is face-to-face, we know our clients.’

Something that we often hear of as brand and marketing consultants. On the other hand,

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Growing Unicorns with DRTV

Growing ‘unicorns’ with brand response TV advertising

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By Karla Crawford-Kerr, VP of Marketing, Hawthorne

Original Publication: The Drum

Date of Publication: February 4, 2019

Advertising during the Super Bowl is designed to make a statement. Brands use those premium slots as an opportunity to make people laugh or cry, to take a political stance, but most of all, to make a lasting impression. At $5 million for a 30-second spot,

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