Tag: BIA Advisory Services

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BIA: Engagement, ROI Key For Advertisers. From InsideRadio

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Author: Paul Heine, Managing Editor of InsideRadio

Original Publication: InsideRadio

Date Published: December 3, 2018

A BIA survey of 1,500 local advertisers found customer-engagement benchmarks and expected ROI are the biggest determining factors in where they invest their marketing dollars. Among radio advertisers, expected ROI came in first (40%), followed by customer-engagement benchmarks (39%), business conditions (38.2%), expected revenues (37.8%) and money left after other expenses are paid (33.7%).

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Jessica Hawthorne-Castro

Jessica Hawthorne-Castro featured on BIA’s Local Impact Webinar Series

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November 28, 2018 — 

BIA’s Advisory Services Webinar: Sales Enablement: Recruitment, Technology Implementation & Coaching

 

Our CEO Jessica Hawthorne-Castro was featured in BIA’s  Local Impact Webinar Series, where she shared insights into the “buy side” of the media business and what it takes to attract and support a high-performance team that can impress agencies. Check out BIA’s additional webinars on advertising & marketing here: https://bit.ly/2zEB6yP

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