Tag: Brand Response

Jessica Hawthorne-Castro

Jessica Hawthorne-Castro Named One of The Most Influential Marketers in Southern California by Los Angeles Business Journal

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Original Publication: PR Newswire 

Date of Publication: March 19, 2019

LOS ANGELES, March 19, 2019 /PRNewswire/ — Hawthorne, a creative, analytics and technology-driven advertising agency, announced today that CEO Jessica Hawthorne-Castro was selected as one of the ‘Elite Marketers’ included in the Los Angeles Business Journal’s Most Influential Marketers in Southern California list. The list appeared in a custom section in this week’s LABJ issue.

“Our executive panel was impressed with Jessica’s nomination,”

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Hawthorne Expands ROI-First Strategy into APAC

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ROI-first performance marketing specialist, Hawthorne, is open for Asia-Pacific business from Hong Kong

Original Publication: PR Newswire 

Date of Publication: March 18, 2019

HONG KONG, March 18, 2019 /PRNewswire/ — LA-based Hawthorne, a leading performance marketing agency specializing in analytics-based ROI-first campaigns is expanding internationally. With an office in Hong Kongand local partnerships being inked across Hong Kong and SE Asia, Hawthorne brings its unique data and analytics-first approach to Asia-Pacific markets,

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Anant Deboor

Private Equity firms and Branding: 7 reasons why it makes for better ROI

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By Anant Deboor, Regional Managing Director, Asia Pacific, Hawthorne

Original Publication: Medium

Date of Publication: February 7, 2019

‘We are a private equity firm — I am not sure why we need to invest in branding and marketing. Our business is face-to-face, we know our clients.’

Something that we often hear of as brand and marketing consultants. On the other hand,

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Growing Unicorns with DRTV

Growing ‘unicorns’ with brand response TV advertising

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By Karla Crawford-Kerr, VP of Marketing, Hawthorne

Original Publication: The Drum

Date of Publication: February 4, 2019

Advertising during the Super Bowl is designed to make a statement. Brands use those premium slots as an opportunity to make people laugh or cry, to take a political stance, but most of all, to make a lasting impression. At $5 million for a 30-second spot,

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