Tag: Branding

Anant Deboor

Private Equity firms and Branding: 7 reasons why it makes for better ROI

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By Anant Deboor, Regional Managing Director, Asia Pacific, Hawthorne

Original Publication: Medium

Date of Publication: February 7, 2019

‘We are a private equity firm — I am not sure why we need to invest in branding and marketing. Our business is face-to-face, we know our clients.’

Something that we often hear of as brand and marketing consultants. On the other hand,

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Encourage more Diversity in the Agency World

12 Ways To Encourage More Diversity In The Agency World

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Author: Forbes Agency Council

Original Publication: Forbes

Date Published: August 12, 2018

There’s been a lot of industry talk recently around diversity and inclusion. And rightfully so: Having a diverse team is important for many reasons, including the ability to envision, discuss and brainstorm ideas or campaigns from many different perspectives. But there’s more work that needs to be done to balance out the playing field.
We asked members of the Forbes Agency Council for their best hiring tips for a diverse workforce.

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Forbes Agency Council

If You Want To Humanize Your Brand On Social Media, Try These 10 Tactics

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Author: Forbes Agency Council

Original Publication: Forbes

Date Published: June 3, 2018

The reason channels like Facebook, Twitter, Instagram and YouTube are so successful is because they encourage two-way conversations with customers. If you want those conversations to be successful and ultimately lead to conversions, you have to remember that people want to talk to other people, not faceless businesses. That’s why it’s in your brand’s best interest to show your human side in social media interactions and posts.

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Remote Control

Brand Lift: Why TV Ads Are Key to Marketing Houseware and Hardware Products

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Author: Jessica Hawthorne-Castro, CEO

Original Publication: ERA Blog

Date Published: April 5, 2018

Retail product marketers have straightforward goals: attract new customers, increase product sales and improve the brand’s awareness to drive recurring sales for their product or group of products. However, this is a challenging task in the current, tumultuous retail environment combined with a fragmented media environment. Many institutions that built and supported U.S.

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Advertising Demand

Ad Economy Rebounds, Turns in Biggest February Ever.

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  • According to Ad Market Tracker (a MediaPost and Standard Media Index ad volume measure), demand for U.S. advertising in February 2017 was higher than in any February in history – this coming out of the seasonal January dip. The February 2017 index of 247 represented a 52-point rise over this January’s index. (The index’s base of 100 was established in January 2009.) February 2017 ended up being the highest ad-dollar volume ever for the month.
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The Perfect Marriage: Blending the Art of Brand with the Science of Response

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By Jessica Hawthorne-Castro (CEO, Hawthorne Direct)
Original Publication: DMA Advance
April 12, 2016


How to effectively combine art and science to create an appealing, engaging campaign that helps you reach your lead generation, brand awareness, and customer retention goals.

There was a time when the fusion of beautiful, memorable creative advertising components with robust, measurable analytics was nothing but a far-off dream for c-suite executives who wanted to get more out of their advertising dollars.

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