Tag: Brands

Top 8 Experts for Client Success

Top 8 Expert Tips For Client Success in 2019

00Agency PressTags: , , , , ,

Original Publication: Lemonlight

Date Published: March 7, 2019

What makes agency-client relationships thrive? How can you, as an agency, make sure your clients are succeeding and meeting their goals?

Obviously internal success is tantamount, but for agencies, client success is directly correlated to an agency’s own success. That’s why figuring out how you can do the best job you can for your clients is crucial in securing your own company’s wellbeing.

Read More
Advertising Demand

Ad Economy Rebounds, Turns in Biggest February Ever.

00Industry ResearchTags: , , , , ,
  • According to Ad Market Tracker (a MediaPost and Standard Media Index ad volume measure), demand for U.S. advertising in February 2017 was higher than in any February in history – this coming out of the seasonal January dip. The February 2017 index of 247 represented a 52-point rise over this January’s index. (The index’s base of 100 was established in January 2009.) February 2017 ended up being the highest ad-dollar volume ever for the month.
Read More
67% of Gen-Z (ages 13 - 21) shop in brick-and-mortar stores

Digital-Savvy Gen-Z Clings to Physical Stores & Brand Experiences

00Industry ResearchTags: , , ,
  • The just-released global study from IBM Institute for Business Value found 67% of Gen-Z (ages 13 – 21) shop in brick-and-mortar stores most of the time, with another 31% doing so sometimes – indicating 98% of Gen-Z’ers shop in-store at some time or another. They are willing to pay more for value and a personalized experience. The bad news: only 19% of retailers were found to provide a highly-personalized shopping experience.
  • 62% are prepared to share with brands their purchase history,
Read More