Author: Kaya Ismail with Jessica Hawthorne-Castro
Original Publication: CMSWire
Date Published: September 25, 2018
Personalization is now a fundamental feature of any good customer experience. For instance, 84 percent of customers say being treated like a person, not a number, is very important to winning their business. In other words, customers expect brands to remember their names and preferences throughout their customer journey. But marketers have found that when it comes to gathering all that data,
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