Tag: Connected Home

George L3

VMA Rountable: The Unified Video Landscape

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Original Publication: VMA Media

Date Published: June 3, 2019

Presented by George Leon, Chief Strategy Officer, Hawthorne. 

While consumer data on linear TV is based on probabilities, digital video provides a more deterministic data set provided. No matter the source, George Leon suggests that data lifts both TV and Digital and ultimately ties them together. George goes on to share the unified video landscape that he sees in marketers’ futures.

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2019 Tech Trends Advertising

Technology Trends That Will Inform Ad Strategy In 2019 And Beyond

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Original Publication: Forbes

Date Published: March 19, 2019

Author: Jessica Hawthorne-Castro

Much of recent talk has been centered around the digital age. But this year, we’re being catapulted into the data age. We’re already seeing the latest in artificial intelligence (AI), autonomous vehicles, smart cities, digital health, augmented reality (AR), virtual reality (VR) and more. There is no aspect of life or business that these innovations won’t touch,

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Jessica Hawthorne-Castro

2018: The Year Ahead and Beyond

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Author: Jessica Hawthorne-Castro, CEO

Original Publication: LinkedIn

Date Published: February 8, 2018

We have firmly been in Connected Age and we are catapulting into the Data Age. The Consumer Electronics Show is always a good way to kick off the New Year displaying the latest in AI, autonomous vehicles, 5G, smart cities, IoT, robotics, digital health, AR, VR, and more. Walking through some of the 2.75 million net square feet of the 3,900 exhibitors,

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