Tag: data-driven

As seen on DRTV

DRTV Lessons from Successful Brand Launches

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By George Leon, Chief Strategy Officer – Hawthorne

Original Publication: New Media and Marketing 

Date of Publication: January 23, 2019

When it comes to capitalizing on direct response television (DRTV) advertising, some of the best advice comes from privately held startups valued at over $1 billion. That’s because they’ve seemingly mastered the use of TV advertising that directly engages consumers, from launch to growth.

Successful brands like Experian,

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Jessica Hawthorne-Castro

How Agencies Can Help Prepare The Next Generation Of Data-Driven Marketers

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By Jessica Hawthorne-Castro 

Original Publication: AdExchanger

Date of Publication: September 20, 2018

Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.

Today’s column is written by Jessica Hawthorne-Castro, CEO at Hawthorne.

The rise of data science has had a major impact on just about every industry out there,

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Marketing-Noise-is-Louder-than-Ever

Standing Out When Marketing Noise is Louder than Ever

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By Jessica Hawthorne-Castro 

Original Publication: MarTechSeries.com 

Date of Publication: July 26, 2018

Six Ways To Fight Back And Rise Above The Crowd When The Noise Around You Gets Too Loud For You And Your Customers To Ignore

In a time where the consumer wants, needs, and behaviors are evolving as rapidly as technology and data, it’s becoming harder for marketers to stand out and rise above the noise.

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Jessica HC12

Increase Customer Engagement With Data-Driven Marketing

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By Jessica Hawthorne-Castro (YPO Los Angeles)

Original Publication: YPO.Org

How companies are leveraging data to develop complete, multi-channel pictures of exactly what their customers think and want — and then fulfilling those needs.

There isn’t a corner of the advertising world that hasn’t been touched by data-driven marketing, or the use of data to make good decisions and improve engagement with both existing and future customers.

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