Tag: Digital Consumer Privacy

John Francis, DBA

What Is Privacy Forward and Why Does it Matter for Marketers?

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By John Francis, DBA

Original Publication: Marketo

Date of Publication: November 12, 2018

When I worked as a webmaster at AOL in the early days, every employee had visibility into every member’s account. Then in 1999, a naval officer was outed by one of the employees after he logged into an alternate profile with a different screen name. AOL’s course of action was to immediately shut down access to all members’ data and hire an integrity assurance officer.

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Digital Privacy

Digital Advertising and Consumer Privacy: Three Trends to Watch

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Author: Jessica Hawthorne-Castro, CEO

Original Publication: MarTech Advisor

Date Published: March 9, 2018

More and more advertisers are using consumer data and advanced digital technologies to deliver campaigns personalized to individual consumers. But with these developments come concerns. How can advertisers deliver compelling, targeted campaigns, and still honor consumer privacy?

The opportunity to deliver exactly the information consumers are looking for while promoting our clients’ businesses and products seems like a win-win situation.

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