Tag: Direct Marketing

As seen on DRTV

DRTV Lessons from Successful Brand Launches

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By George Leon, Chief Strategy Officer – Hawthorne

Original Publication: New Media and Marketing 

Date of Publication: January 23, 2019

When it comes to capitalizing on direct response television (DRTV) advertising, some of the best advice comes from privately held startups valued at over $1 billion. That’s because they’ve seemingly mastered the use of TV advertising that directly engages consumers, from launch to growth.

Successful brands like Experian,

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DMN’s 2017 Women to Watch

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Author: DMN

Title of piece: DMN’s 2017 Women to Watch

Original Publication: DM News

Date Published: April 26, 2017

Keep your eye on these 20 rising stars.

When it comes to their careers, the 2017 Women to Watch have been riding a rocket ship. They’ve produced data-driven results, exemplified leadership, and implemented effective strategies. We can’t wait to see what these new CMOs and rising stars do next.

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