By Bill Cogar
Original Publication: SmartBrief
Date of Publication: October 23, 2018
Any advertisement that engages consumers and asks them to respond directly to a brand in the form of a click, call or purchase, including but not limited to mailers, billboards, social and display advertisements, emails, texts or calls is known as responsive or accountable advertising. When TV is the medium, it is known as Direct Response TV Advertising,
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Author: Jessica Hawthorne-Castro, CEO
Original Publication: ERA Blog
Date Published: April 5, 2018
Retail product marketers have straightforward goals: attract new customers, increase product sales and improve the brand’s awareness to drive recurring sales for their product or group of products. However, this is a challenging task in the current, tumultuous retail environment combined with a fragmented media environment. Many institutions that built and supported U.S.
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By Jessica Hawthorne-Castro (CEO, Hawthorne Direct)
Original Publication: DMA Advance
April 12, 2016
How to effectively combine art and science to create an appealing, engaging campaign that helps you reach your lead generation, brand awareness, and customer retention goals.
There was a time when the fusion of beautiful, memorable creative advertising components with robust, measurable analytics was nothing but a far-off dream for c-suite executives who wanted to get more out of their advertising dollars.
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