Tag: Direct Response

As seen on DRTV

DRTV Lessons from Successful Brand Launches

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By George Leon, Chief Strategy Officer – Hawthorne

Original Publication: New Media and Marketing 

Date of Publication: January 23, 2019

When it comes to capitalizing on direct response television (DRTV) advertising, some of the best advice comes from privately held startups valued at over $1 billion. That’s because they’ve seemingly mastered the use of TV advertising that directly engages consumers, from launch to growth.

Successful brands like Experian,

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Why direct response TV marketing is still effective

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By Bill Cogar

Original Publication: SmartBrief

Date of Publication: October 23, 2018

Any advertisement that engages consumers and asks them to respond directly to a brand in the form of a click, call or purchase, including but not limited to mailers, billboards, social and display advertisements, emails, texts or calls is known as responsive or accountable advertising. When TV is the medium, it is known as Direct Response TV Advertising,

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Remote Control

Brand Lift: Why TV Ads Are Key to Marketing Houseware and Hardware Products

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Author: Jessica Hawthorne-Castro, CEO

Original Publication: ERA Blog

Date Published: April 5, 2018

Retail product marketers have straightforward goals: attract new customers, increase product sales and improve the brand’s awareness to drive recurring sales for their product or group of products. However, this is a challenging task in the current, tumultuous retail environment combined with a fragmented media environment. Many institutions that built and supported U.S.

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The Perfect Marriage: Blending the Art of Brand with the Science of Response

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By Jessica Hawthorne-Castro (CEO, Hawthorne Direct)
Original Publication: DMA Advance
April 12, 2016


How to effectively combine art and science to create an appealing, engaging campaign that helps you reach your lead generation, brand awareness, and customer retention goals.

There was a time when the fusion of beautiful, memorable creative advertising components with robust, measurable analytics was nothing but a far-off dream for c-suite executives who wanted to get more out of their advertising dollars.

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