Tag: Direct Response

remote-control-932273_640_0

Why direct response TV marketing is still effective

00Agency PressTags: , , , , , ,

By Bill Cogar

Original Publication: SmartBrief

Date of Publication: October 23, 2018

Any advertisement that engages consumers and asks them to respond directly to a brand in the form of a click, call or purchase, including but not limited to mailers, billboards, social and display advertisements, emails, texts or calls is known as responsive or accountable advertising. When TV is the medium, it is known as Direct Response TV Advertising,

Read More
Remote Control

Brand Lift: Why TV Ads Are Key to Marketing Houseware and Hardware Products

00Agency PressTags: , , , , , , , , ,

Author: Jessica Hawthorne-Castro, CEO

Original Publication: ERA Blog

Date Published: April 5, 2018

Retail product marketers have straightforward goals: attract new customers, increase product sales and improve the brand’s awareness to drive recurring sales for their product or group of products. However, this is a challenging task in the current, tumultuous retail environment combined with a fragmented media environment. Many institutions that built and supported U.S.

Read More
shutterstock_260326652-e1460482089234

The Perfect Marriage: Blending the Art of Brand with the Science of Response

00Agency PressTags: , , ,

By Jessica Hawthorne-Castro (CEO, Hawthorne Direct)
Original Publication: DMA Advance
April 12, 2016

 

How to effectively combine art and science to create an appealing, engaging campaign that helps you reach your lead generation, brand awareness, and customer retention goals.

There was a time when the fusion of beautiful, memorable creative advertising components with robust, measurable analytics was nothing but a far-off dream for c-suite executives who wanted to get more out of their advertising dollars.

Read More