Author: Jessica Hawthorne-Castro

Original Publication: Forbes

Date Published: November 27, 2018

Huge surges in political ad spending are expected in the run-ups to presidential elections, but spending on the 2018 midterm elections happened on a scale rarely seen before.

Candidates in races across the country poured money into their campaigns and spent heavily on digital media. For example, Wesleyan University researchers found that Texas was the “most digitally wired” race in the country,

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