Tag: Forbes Agency Council

Free Research Tools

Agency Professionals Share The Free Demographics Sites They Use For Research

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Original Publication: Forbes

Date Published: March 27, 2019

Reliable marketing data is crucial for agencies looking to gain a more complete picture of consumers in a particular area. While marketing research can be quite expensive, there are free online resources that detail the characteristics of people living within a defined zip code, providing statistics on consumer spending, demographics, lifestyle and behavioral trends—all of which can help an agency better address their clients’ target audiences.

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2019 Tech Trends Advertising

Technology Trends That Will Inform Ad Strategy In 2019 And Beyond

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Original Publication: Forbes

Date Published: March 19, 2019

Author: Jessica Hawthorne-Castro

Much of recent talk has been centered around the digital age. But this year, we’re being catapulted into the data age. We’re already seeing the latest in artificial intelligence (AI), autonomous vehicles, smart cities, digital health, augmented reality (AR), virtual reality (VR) and more. There is no aspect of life or business that these innovations won’t touch,

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Choosing The Best Tech Tools for your Agency

13 Tips For Choosing The Best Tech Tools For Your Agency

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Original Publication: Forbes

Date Published: March 8, 2019

Technical tools in the workplace can significantly improve communication and productivity. The right technical applications can make any job easier, but the wrong ones can create huge headaches and even introduce errors into the system.

As such, agency leaders need to be very careful about what tech tools they introduce in their organization. To help you decide what tech would be best for your agency,

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Website Management

14 Agency Pros Share Their Best Practices For Website Management

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Original Publication: Forbes

Date Published: March 6, 2019

Your company’s website is the ultimate marketing tool. It’s often the first point of contact for a potential customer, and it can significantly affect how they view your brand. An outdated or inaccurate site can quickly turn off users, while an engaging and informative one can increase consumer trust and interest—and help you make the sale.

As a business owner,

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11 Ways to Measure ROI

11 Ways to Measure Your Marketing ROI

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Original Publication: Forbes

Date Published: March 5, 2019

Sometimes, marketing efforts feel like day after day of trial and error in an economy that’s constantly evolving. Technology is changing, social media sites rise and fall, and “hot trends” that work for one business might not be suitable for another. To ensure you’re investing in tactics that will deliver the best results for your brand, you’ll need to regularly review your efforts across the board.

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Publicity Campaign

Planning A Publicity Campaign? Here Are Six Things To Consider First

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Original Publication: Forbes

Date Published: February 5, 2019

How your business is perceived by the public has a major impact on sales and customer retention. A well-planned public relations campaign can rally brand supporters together and promote a positive public image. However, a poorly executed publicity stunt can destroy your business’ reputation.

If you’re itching to make a PR move in the near future, consider these tips from Forbes Agency Council before you plan and launch your campaign.

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How and Why Advertising Dollars

How – And Where – To Maximize Your Advertising Dollars in 2019

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Original Publication: Forbes

Date Published: February 1, 2019

Advertising usually takes up a large percentage of companies’ budgets each year. To stay relevant, businesses cannot solely rely on what they’ve done in the past; they must also utilize up-and-coming platforms and strategies or risk getting lost in the shuffle. This new year is sure to be no exception, with new advertising tools and platforms trending throughout the year.

With so many advertising options to choose from,

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In House Transparency

In-House Transparency: 13 Pros And Cons Of Full Disclosure

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Original Publication: Forbes

Date Published: January 31, 2019

We’re all aware of the importance of transparency in marketing, especially when targeting younger demographics. People want to align not only with your company’s brand, but also your ethos and mission. Lately, the conversation about transparency has turned inward, with some agencies giving their team members full disclosure of the company’s financial well-being, such as revenue, profit and loss, and so on.

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Forbes 15 Challenges

15 Challenges Marketers Faced In 2018 (And What They Learned)

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Original Publication: Forbes

Date Published: January 28, 2019

The marketing landscape is ever-changing, and it can be difficult to keep up. Even if you’ve been in the industry for years, there are always new trends emerging and and methods evolving.

Those who continue learning and growing will never fall too far behind, but that doesn’t mean they won’t face obstacles along the way. Below, 15 members of Forbes Agency Council share the biggest industry challenges they’ve faced this past year and how they plan to use that knowledge moving forward.

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Forbes Agency Council

13 Things To Consider When Investing In A Digital Media Platform

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Original Publication: Forbes

Date Published: January 4, 2019

Bloomberg recently reported that Snapchat is experiencing a steady decline in daily users, and its situation isn’t expected to improve any time soon. While Snapchat is certainly far from “dead” – there are still 186 million active daily users, according to Statista — many brands may opt to wait and see if engagement stabilizes before spending precious advertising dollars on the platform.

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