Tag: Forbes Agency Council

Midterm Elections and Media Buying

How Advertisers Can Navigate The Chaos Of Election Season

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Author: Jessica Hawthorne-Castro

Original Publication: Forbes

Date Published: November 27, 2018

Huge surges in political ad spending are expected in the run-ups to presidential elections, but spending on the 2018 midterm elections happened on a scale rarely seen before.

Candidates in races across the country poured money into their campaigns and spent heavily on digital media. For example, Wesleyan University researchers found that Texas was the “most digitally wired” race in the country,

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Encourage more Diversity in the Agency World

12 Ways To Encourage More Diversity In The Agency World

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Author: Forbes Agency Council

Original Publication: Forbes

Date Published: August 12, 2018

There’s been a lot of industry talk recently around diversity and inclusion. And rightfully so: Having a diverse team is important for many reasons, including the ability to envision, discuss and brainstorm ideas or campaigns from many different perspectives. But there’s more work that needs to be done to balance out the playing field.
We asked members of the Forbes Agency Council for their best hiring tips for a diverse workforce.

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12 Planning Strategies to Keep Your Editorial Calendar on Track

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Author: Forbes Agency Council

Original Publication: Forbes

Date Published: July 28, 2018

Creating content has quickly become one of the core activities for most brands’ marketing teams. Blog posts, social media, videos and other assets serve to establish a company’s expertise while building trust and interest with their current and potential customer base.

As the demand for unique, original content continues to grow, the best way to keep up is a solid,

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How Voice Technology Is Changing The Way We Work

How Voice Technology Is Changing The Way We Work

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Author: Forbes Agency Council

Original Publication: Forbes

Date Published: July 27, 2018

How many times have you set a reminder, sent a message or searched for the answer to a question, simply by speaking into your phone? Voice technology, combined with built-in AI assistants like Siri and Cortana, have made these situations commonplace, and it’s changing the way we live our daily lives.

But voice technology isn’t just useful in the consumer realm: Businesses can —

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Forbes Agency Council

If You Want To Humanize Your Brand On Social Media, Try These 10 Tactics

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Author: Forbes Agency Council

Original Publication: Forbes

Date Published: June 3, 2018

The reason channels like Facebook, Twitter, Instagram and YouTube are so successful is because they encourage two-way conversations with customers. If you want those conversations to be successful and ultimately lead to conversions, you have to remember that people want to talk to other people, not faceless businesses. That’s why it’s in your brand’s best interest to show your human side in social media interactions and posts.

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10 Places To Look When Your Website Traffic Is Dropping

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Author: Forbes Agency Council

Original Publication: Forbes

Date Published: June 2, 2018

For companies that generate most of their leads and sales online, bringing in steady website traffic is critical. That’s why a sharp decline in traffic sends the average business into full-on panic mode.

While you should be concerned about a sudden dip in site visits, there’s often a logical explanation for it, if you know where to look.

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Autonomous Vehicle

Autonomous Vehicles Will Be A New Opportunity For Marketers

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Author: Forbes Agency Council;  Jessica Hawthorne-Castro

Original Publication: Forbes

Date Published: June 4, 2018

Autonomous vehicles have been at the forefront of innovative thinking and development for some time now, and automakers are already exploring how they can fit into this new future.

Earlier this year, Toyota announced its vision to transform from a car company into a mobility company, while the Ford Motor Company is creating a reliable future of transportation through a systems-based approach for smart cities.

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Forbes Agency Council

When Hiring An Agency, Look For These 11 Traits

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Author: Forbes Agency Council

Original Publication: Forbes

Date Published: March 5, 2018

Finding a digital agency that you can work with is key to the success of your business. You may have a long-standing relationship with a firm, but it just might not be providing your company what it needs to reach its marketing strategy goals.

According to a report by the Association of National Advertisers

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Hawthorne Accepted into Forbes Agency Council

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Jessica Hawthorne-Castro, CEO of Hawthorne, a creative, analytics and technology-driven advertising agency, has been accepted into the Forbes Agency Council, an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies.

Jessica joins other Forbes Agency Council members, who are hand-selected, to become part of a curated network of successful peers and get access to a variety of exclusive benefits and resources, including the opportunity to submit thought leadership articles and short tips on industry-related topics for publishing on Forbes.com.

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Forbes Agency Council

9 Expert Tips For Achieving Maximum Success With Your Digital Agency

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Author: Forbes Agency Council

Original Publication: Forbes

Date Published: March 2, 2018

Attaining success with your business is the goal of every digital agency owner. You strive to do better than the year before and work harder than ever to accomplish your goals for every quarter. As much as you try, you may face obstacles that are preventing you from reaching your revenue goals, especially when you are a new agency owner.

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