Tag: Hawthorne


Why direct response TV marketing is still effective

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By Bill Cogar

Original Publication: SmartBrief

Date of Publication: October 23, 2018

Any advertisement that engages consumers and asks them to respond directly to a brand in the form of a click, call or purchase, including but not limited to mailers, billboards, social and display advertisements, emails, texts or calls is known as responsive or accountable advertising. When TV is the medium, it is known as Direct Response TV Advertising,

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Jessica Hawthorne-Castro

Ep. 110 – Jessica Hawthorne-Castro – CEO OF Hawthorne Advertising

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Author: n/a – interview with JHC, Matt Gottesman and Case Kenny

Title of piece: Episode 110: Jessica Hawthorne-Castro – CEO of Hawthorne Direct

Original Publication: HDF Magazine

Date Published: June 26, 2017

Jessica Hawthorne-Castro – CEO of Hawthorne Direct

“I came out to LA, then I broke into the entertainment industry all on my own. I had a bit of a chip on the shoulder for no real reason except for that I never wanted to owe anyone anything,

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Jessica HC12

Jessica Hawthorne-Castro Selected as a Finalist For L.A. Biz’s Women of Influence 2017

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Hawthorne is proud to announce that the Los Angeles Business Journal has selected owner/CEO Jessica Hawthorne-Castro as a finalist for the L.A. Biz Women of Influence awards for the second year in a row. This program honors women business leaders who innovate, succeed and pay it forward. The winners will be announced at the Women’s Summit on Friday, June 23 at the JW Marriott Los Angeles L.A. Live.

In Women of Influence,

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Four International Trends to Watch in 2017

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Author: Jessica Hawthorne-Castro

Original Link: ER Magazine

Date Published: May – June Issue 2017

Some 95 percent of the world’s consumers reside outside of the United States, the U.S. Chamber of Commerce says, so the lure of the international marketplace is strong for marketers seeking new customers, business opportunities, and higher revenues. But while thinking beyond borders presents exciting opportunities for anyone wanting to take advantage of the world marketplace,

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SVP George Leon Participating and Speaking at the Mobilenomics Roundtable in Park City, Utah

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June 5, 2017

On Monday, June 5th, Hawthorne’s own George Leon will be participating and speaking in a Roundtable discussion at the Mobilenomics event in Park City, Utah. The conference, which began on June 4th and continues through June 6th, will be held at the Stein Eriksen Lodge at Deer Valley Resort. Mobilenomics is an invitation-only summit that aims to help brands enhance their mobile marketing campaigns and will address key areas of mobile media,

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Jessica Hawthorne-Castro

Opinion Improving marketing ROI with data analytics

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Author: Jessica Hawthorne-Castro, CEO

Original Publication: Information Management

Organizations are increasingly adopting big data analytics to understand and then fix business problems. They’re learning how to extract value from multi-sourced information and then relate that information to an issue in their marketing, manufacturing, advertising, or shipping, etc.

For example, T-Mobile (and the other main carriers) consistently use big data analytics to spot the reasons for (and prevent) customer turnover.

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Top 5 Tips to Get the Best On-Camera Reviews from Real Customers

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January 27, 2016 – By: John Pucci

When making a purchasing decision, the overwhelming majority of consumers, nearly 70% according to a Nielsen survey, trust customer reviews. Aside from the product benefits and features themselves, customer reviews can be the decisive factor for potential buyers who are mulling over their options. The rise of digital media over the past several years makes customer testimonials even more accessible and ubiquitous in the buying process.

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