Tag: Influencers

Forbes 15 Challenges

15 Challenges Marketers Faced In 2018 (And What They Learned)

00Agency PressTags: , , , , ,

Original Publication: Forbes

Date Published: January 28, 2019

The marketing landscape is ever-changing, and it can be difficult to keep up. Even if you’ve been in the industry for years, there are always new trends emerging and and methods evolving.

Those who continue learning and growing will never fall too far behind, but that doesn’t mean they won’t face obstacles along the way. Below, 15 members of Forbes Agency Council share the biggest industry challenges they’ve faced this past year and how they plan to use that knowledge moving forward.

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Influencer Marketing

How to Identify the Right Influencers to Market for Your Brand

00Industry ResearchTags: , , , ,
  • In 2017, nearly 87 million Americans used an ad blocker, a 24% rise over 2016. While consumer avoidance of ads can be a threat to marketers, it is also an opportunity to reach one’s target through an alternative means of advertising:  influencer marketing.  Influencers – one’s real customers and relevant audiences – can be used to boost engagement, reach and purchase conversions.  Influencers, by virtue of their product thought-leadership and reach among a product’s target audience,
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