Tag: Jessica Hawthorne-Castro

CEO Today Global Awards

Jessica Hawthorne-Castro Recognized As Winner Of CEO Today Global Awards

00Agency PressTags: , , , ,

Published: February 20, 2019

Source: CEO Today Magazine 

About the Awards: The CEO Today Global Awards are dedicated to recognizing strong and innovative leadership amongst business leaders operating around the world. Over the last 12 months, CEO Today magazine has worked with and featured some of the most innovative, forward-thinking, thought-leading CEOs in business today. Having featured CEOs from across every region and from all of the key business sectors,

Read More
Game Changers Awards 2019

Jessica Hawthorne-Castro Named Winner Of Finance Monthly’s 2019 Game Changer Award

00Agency PressTags: , , , ,

Published: February 18, 2019

Source: Finance Monthly

About the Awards: For the third year in a row, the Finance Monthly Game Changers Awards celebrate the success, innovation and strategic vision of some of the world’s most driven professionals across a wide variety of sectors and industries. All of the 2019 Game Changers Awards winners are recognized professionals, whose exceptional business practices, enthusiasm and commitment are worth celebrating.

Hawthorne-Castro is an active member of her professional community and has prioritized company culture and corporate social responsibility as a member of the Forbes Agency Council,

Read More
Publicity Campaign

Planning A Publicity Campaign? Here Are Six Things To Consider First

00Agency PressTags: , , , , , ,

Original Publication: Forbes

Date Published: February 5, 2019

How your business is perceived by the public has a major impact on sales and customer retention. A well-planned public relations campaign can rally brand supporters together and promote a positive public image. However, a poorly executed publicity stunt can destroy your business’ reputation.

If you’re itching to make a PR move in the near future, consider these tips from Forbes Agency Council before you plan and launch your campaign.

Read More
How and Why Advertising Dollars

How – And Where – To Maximize Your Advertising Dollars in 2019

00Agency PressTags: , , , ,

Original Publication: Forbes

Date Published: February 1, 2019

Advertising usually takes up a large percentage of companies’ budgets each year. To stay relevant, businesses cannot solely rely on what they’ve done in the past; they must also utilize up-and-coming platforms and strategies or risk getting lost in the shuffle. This new year is sure to be no exception, with new advertising tools and platforms trending throughout the year.

With so many advertising options to choose from,

Read More
In House Transparency

In-House Transparency: 13 Pros And Cons Of Full Disclosure

00Agency PressTags: , , , , , ,

Original Publication: Forbes

Date Published: January 31, 2019

We’re all aware of the importance of transparency in marketing, especially when targeting younger demographics. People want to align not only with your company’s brand, but also your ethos and mission. Lately, the conversation about transparency has turned inward, with some agencies giving their team members full disclosure of the company’s financial well-being, such as revenue, profit and loss, and so on.

Read More
Neuromarketing

How Neuroscience Can Strengthen Marketing Campaigns In 2019

00Agency PressTags: , , , ,

By Jessica Hawthorne-Castro (YPO Los Angeles)

Original Publication: YPO.Org

Marketing has always relied on tapping into the consumer’s subconscious — how they think, what they do, and why they make certain decisions. The ways of answering these questions, however, have grown more sophisticated over time thanks to advancements in science and technology.

Where marketers used to rely on observation, focus groups and intuition,

Read More
Forbes 15 Challenges

15 Challenges Marketers Faced In 2018 (And What They Learned)

00Agency PressTags: , , , , ,

Original Publication: Forbes

Date Published: January 28, 2019

The marketing landscape is ever-changing, and it can be difficult to keep up. Even if you’ve been in the industry for years, there are always new trends emerging and and methods evolving.

Those who continue learning and growing will never fall too far behind, but that doesn’t mean they won’t face obstacles along the way. Below, 15 members of Forbes Agency Council share the biggest industry challenges they’ve faced this past year and how they plan to use that knowledge moving forward.

Read More
Forbes Agency Council

13 Things To Consider When Investing In A Digital Media Platform

00Agency PressTags: , , , ,

Original Publication: Forbes

Date Published: January 4, 2019

Bloomberg recently reported that Snapchat is experiencing a steady decline in daily users, and its situation isn’t expected to improve any time soon. While Snapchat is certainly far from “dead” – there are still 186 million active daily users, according to Statista — many brands may opt to wait and see if engagement stabilizes before spending precious advertising dollars on the platform.

Read More
Forbes 10 Tips In House

10 Things To Consider Before Bringing Your Agency Work In-House

00Agency PressTags: , , , ,

Original Publication: Forbes

Date Published: December 19, 2018

As companies grow and gain more confidence in their capabilities, some consider bringing their agency work in-house. Some leaders may be looking for cost savings, while others may believe that no outside agency can truly understand their company as they do themselves. While switching from outsourced to on-staff marketing and PR can give you much more control over the process, it can also be a big risk — especially to those who rush the transition.

Read More
Forbes Agency Podcasts

Eight Tips For Creating More Engaging Podcast Ads

00Agency PressTags: , , ,

Original Publication: Forbes

Date Published: December 13, 2018

Podcasts are rapidly growing, with businesses across several industries leveraging the format. According to research, consumers are more receptive to ads on podcasts than on any other medium. As the likelihood of ad spend on podcasts continues to rise, more brands will be looking to differentiate themselves through podcast advertising.

To capitalize on this opportunity, eight Forbes Agency Council members share their tips for creating podcast ads that boost engagement.

Read More