Tag: Jessica Hawthorne-Castro

Forbes 15 Challenges

15 Challenges Marketers Faced In 2018 (And What They Learned)

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Original Publication: Forbes

Date Published: January 28, 2019

The marketing landscape is ever-changing, and it can be difficult to keep up. Even if you’ve been in the industry for years, there are always new trends emerging and and methods evolving.

Those who continue learning and growing will never fall too far behind, but that doesn’t mean they won’t face obstacles along the way. Below, 15 members of Forbes Agency Council share the biggest industry challenges they’ve faced this past year and how they plan to use that knowledge moving forward.

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Forbes Agency Council

13 Things To Consider When Investing In A Digital Media Platform

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Original Publication: Forbes

Date Published: January 4, 2019

Bloomberg recently reported that Snapchat is experiencing a steady decline in daily users, and its situation isn’t expected to improve any time soon. While Snapchat is certainly far from “dead” – there are still 186 million active daily users, according to Statista — many brands may opt to wait and see if engagement stabilizes before spending precious advertising dollars on the platform.

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Forbes 10 Tips In House

10 Things To Consider Before Bringing Your Agency Work In-House

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Original Publication: Forbes

Date Published: December 19, 2018

As companies grow and gain more confidence in their capabilities, some consider bringing their agency work in-house. Some leaders may be looking for cost savings, while others may believe that no outside agency can truly understand their company as they do themselves. While switching from outsourced to on-staff marketing and PR can give you much more control over the process, it can also be a big risk — especially to those who rush the transition.

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Forbes Agency Podcasts

Eight Tips For Creating More Engaging Podcast Ads

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Original Publication: Forbes

Date Published: December 13, 2018

Podcasts are rapidly growing, with businesses across several industries leveraging the format. According to research, consumers are more receptive to ads on podcasts than on any other medium. As the likelihood of ad spend on podcasts continues to rise, more brands will be looking to differentiate themselves through podcast advertising.

To capitalize on this opportunity, eight Forbes Agency Council members share their tips for creating podcast ads that boost engagement.

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BIASlide3

BIA: Engagement, ROI Key For Advertisers. From InsideRadio

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Author: Paul Heine, Managing Editor of InsideRadio

Original Publication: InsideRadio

Date Published: December 3, 2018

A BIA survey of 1,500 local advertisers found customer-engagement benchmarks and expected ROI are the biggest determining factors in where they invest their marketing dollars. Among radio advertisers, expected ROI came in first (40%), followed by customer-engagement benchmarks (39%), business conditions (38.2%), expected revenues (37.8%) and money left after other expenses are paid (33.7%).

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Jessica Hawthorne-Castro

Jessica Hawthorne-Castro featured on BIA’s Local Impact Webinar Series

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November 28, 2018 — 

BIA’s Advisory Services Webinar: Sales Enablement: Recruitment, Technology Implementation & Coaching

 

Our CEO Jessica Hawthorne-Castro was featured in BIA’s  Local Impact Webinar Series, where she shared insights into the “buy side” of the media business and what it takes to attract and support a high-performance team that can impress agencies. Check out BIA’s additional webinars on advertising & marketing here: https://bit.ly/2zEB6yP

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Midterm Elections and Media Buying

How Advertisers Can Navigate The Chaos Of Election Season

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Author: Jessica Hawthorne-Castro

Original Publication: Forbes

Date Published: November 27, 2018

Huge surges in political ad spending are expected in the run-ups to presidential elections, but spending on the 2018 midterm elections happened on a scale rarely seen before.

Candidates in races across the country poured money into their campaigns and spent heavily on digital media. For example, Wesleyan University researchers found that Texas was the “most digitally wired” race in the country,

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Bronze Stevie Award 2018

Jessica Hawthorne-Castro Honored as Bronze Winner of Two Stevie Awards: Young Female Entrepreneur of the Year and Woman of the Year (Advertising, Marketing & Public Relations)

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We are proud to announce that our CEO, Jessica Hawthorne-Castro, has been named a Bronze Stevie Award winner in two categories: Young Female Entrepreneur of the Year and Woman of the Year (Advertising, Marketing & Public Relations).

The Stevie Awards for Women in Business honor women executives, entrepreneurs, employees, and the companies they run– worldwide. The Stevie Awards have been hailed as the world’s premier business awards.

More than 1,500 entries were submitted this year for consideration in more than 90 categories,

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Omnichannel

6 Ways To Thrive In Today’s Challenging Omnichannel Economy

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By Jessica Hawthorne-Castro 

Original Publication: YPO.Org

Date of Publication: October 9, 2018

Today’s marketing landscape is broader, deeper and more complex than ever before. There are more channels, more choices and more customers who get more savvy every day. Thriving in this “omnichannel marketing” playground is a balancing act. Companies have to continuously evaluate and strengthen customer touchpoints while delivering a consistent and seamless experience across all channels.

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Neuromarketing

What Marketers Need to Know About Neuromarketing

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Author:  Kaya Ismail with Jessica Hawthorne-Castro

Original Publication: CMSWire 

Date Published: September 25, 2018

Personalization is now a fundamental feature of any good customer experience. For instance, 84 percent of customers say being treated like a person, not a number, is very important to winning their business. In other words, customers expect brands to remember their names and preferences throughout their customer journey. But marketers have found that when it comes to gathering all that data,

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