Tag: Jessica Hawthorne-Castro

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Increase Customer Engagement With Data-Driven Marketing

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By Jessica Hawthorne-Castro (YPO Los Angeles)

Original Publication: YPO.Org

How companies are leveraging data to develop complete, multi-channel pictures of exactly what their customers think and want — and then fulfilling those needs.

There isn’t a corner of the advertising world that hasn’t been touched by data-driven marketing, or the use of data to make good decisions and improve engagement with both existing and future customers.

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Hawthorne Sweeps Up 30 Awards In 2018 Honoring Its Creative Work

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The prizes include the Telly Awards, Hermes Creative Awards, ASTRID Awards and Communicator Awards

LOS ANGELES, June 12, 2018 /PRNewswire/ — Hawthorne, a creative, analytics and technology-driven advertising agency, today announced that it has won 30 creative awards thus far in 2018. The awards—granted by four different organizations and recognizing 16 different Hawthorne campaigns—highlight the high-quality, results-driven work that the agency consistently creates for its clients.

Hawthorne combines persuasive brand messaging with best-in-class analytic systems to consistently create effective,

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If You Want To Humanize Your Brand On Social Media, Try These 10 Tactics

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Author: Forbes Agency Council

Original Publication: Forbes

Date Published: June 3, 2018

The reason channels like Facebook, Twitter, Instagram and YouTube are so successful is because they encourage two-way conversations with customers. If you want those conversations to be successful and ultimately lead to conversions, you have to remember that people want to talk to other people, not faceless businesses. That’s why it’s in your brand’s best interest to show your human side in social media interactions and posts.

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10 Places To Look When Your Website Traffic Is Dropping

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Author: Forbes Agency Council

Original Publication: Forbes

Date Published: June 2, 2018

For companies that generate most of their leads and sales online, bringing in steady website traffic is critical. That’s why a sharp decline in traffic sends the average business into full-on panic mode.

While you should be concerned about a sudden dip in site visits, there’s often a logical explanation for it, if you know where to look.

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Autonomous Vehicles Will Be A New Opportunity For Marketers

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Author: Forbes Agency Council;  Jessica Hawthorne-Castro

Original Publication: Forbes

Date Published: June 4, 2018

Autonomous vehicles have been at the forefront of innovative thinking and development for some time now, and automakers are already exploring how they can fit into this new future.

Earlier this year, Toyota announced its vision to transform from a car company into a mobility company, while the Ford Motor Company is creating a reliable future of transportation through a systems-based approach for smart cities.

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Jessica Hawthorne-Castro

10 Tips To Follow Now: The Road To CEO

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Author: Jessica Hawthorne-Castro, CEO

Original Publication: Ms. Career Girl

Date Published: March 22, 2018

That bit of wisdom from the legendary Estee Lauder has served me well in my journey from career girl to CEO. It’s one thing to set your goal at the top. It’s another thing altogether to create an action plan to make it happen. But it’s never too early to start, and while everyone takes a different path,

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Forbes Agency Council

When Hiring An Agency, Look For These 11 Traits

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Author: Forbes Agency Council

Original Publication: Forbes

Date Published: March 5, 2018

Finding a digital agency that you can work with is key to the success of your business. You may have a long-standing relationship with a firm, but it just might not be providing your company what it needs to reach its marketing strategy goals.

According to a report by the Association of National Advertisers

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Hawthorne Accepted into Forbes Agency Council

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Jessica Hawthorne-Castro, CEO of Hawthorne, a creative, analytics and technology-driven advertising agency, has been accepted into the Forbes Agency Council, an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies.

Jessica joins other Forbes Agency Council members, who are hand-selected, to become part of a curated network of successful peers and get access to a variety of exclusive benefits and resources, including the opportunity to submit thought leadership articles and short tips on industry-related topics for publishing on Forbes.com.

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9 Expert Tips For Achieving Maximum Success With Your Digital Agency

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Author: Forbes Agency Council

Original Publication: Forbes

Date Published: March 2, 2018

Attaining success with your business is the goal of every digital agency owner. You strive to do better than the year before and work harder than ever to accomplish your goals for every quarter. As much as you try, you may face obstacles that are preventing you from reaching your revenue goals, especially when you are a new agency owner.

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Four International Trends to Watch in 2017

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Author: Jessica Hawthorne-Castro

Original Link: ER Magazine

Date Published: May – June Issue 2017

Some 95 percent of the world’s consumers reside outside of the United States, the U.S. Chamber of Commerce says, so the lure of the international marketplace is strong for marketers seeking new customers, business opportunities, and higher revenues. But while thinking beyond borders presents exciting opportunities for anyone wanting to take advantage of the world marketplace,

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