Tag: Marketing Strategy

11 Ways to Measure ROI

11 Ways to Measure Your Marketing ROI

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Original Publication: Forbes

Date Published: March 5, 2019

Sometimes, marketing efforts feel like day after day of trial and error in an economy that’s constantly evolving. Technology is changing, social media sites rise and fall, and “hot trends” that work for one business might not be suitable for another. To ensure you’re investing in tactics that will deliver the best results for your brand, you’ll need to regularly review your efforts across the board.

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12 Planning Strategies to Keep Your Editorial Calendar on Track

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Author: Forbes Agency Council

Original Publication: Forbes

Date Published: July 28, 2018

Creating content has quickly become one of the core activities for most brands’ marketing teams. Blog posts, social media, videos and other assets serve to establish a company’s expertise while building trust and interest with their current and potential customer base.

As the demand for unique, original content continues to grow, the best way to keep up is a solid,

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How Voice Technology Is Changing The Way We Work

How Voice Technology Is Changing The Way We Work

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Author: Forbes Agency Council

Original Publication: Forbes

Date Published: July 27, 2018

How many times have you set a reminder, sent a message or searched for the answer to a question, simply by speaking into your phone? Voice technology, combined with built-in AI assistants like Siri and Cortana, have made these situations commonplace, and it’s changing the way we live our daily lives.

But voice technology isn’t just useful in the consumer realm: Businesses can —

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If You Want To Humanize Your Brand On Social Media, Try These 10 Tactics

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Author: Forbes Agency Council

Original Publication: Forbes

Date Published: June 3, 2018

The reason channels like Facebook, Twitter, Instagram and YouTube are so successful is because they encourage two-way conversations with customers. If you want those conversations to be successful and ultimately lead to conversions, you have to remember that people want to talk to other people, not faceless businesses. That’s why it’s in your brand’s best interest to show your human side in social media interactions and posts.

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10 Places To Look When Your Website Traffic Is Dropping

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Author: Forbes Agency Council

Original Publication: Forbes

Date Published: June 2, 2018

For companies that generate most of their leads and sales online, bringing in steady website traffic is critical. That’s why a sharp decline in traffic sends the average business into full-on panic mode.

While you should be concerned about a sudden dip in site visits, there’s often a logical explanation for it, if you know where to look.

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Autonomous Vehicle

Autonomous Vehicles Will Be A New Opportunity For Marketers

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Author: Forbes Agency Council;  Jessica Hawthorne-Castro

Original Publication: Forbes

Date Published: June 4, 2018

Autonomous vehicles have been at the forefront of innovative thinking and development for some time now, and automakers are already exploring how they can fit into this new future.

Earlier this year, Toyota announced its vision to transform from a car company into a mobility company, while the Ford Motor Company is creating a reliable future of transportation through a systems-based approach for smart cities.

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Forbes Agency Council

When Hiring An Agency, Look For These 11 Traits

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Author: Forbes Agency Council

Original Publication: Forbes

Date Published: March 5, 2018

Finding a digital agency that you can work with is key to the success of your business. You may have a long-standing relationship with a firm, but it just might not be providing your company what it needs to reach its marketing strategy goals.

According to a report by the Association of National Advertisers

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