Original Publication: VMA Media
Date Published: June 3, 2019
Presented by George Leon, Chief Strategy Officer, Hawthorne.
While consumer data on linear TV is based on probabilities, digital video provides a more deterministic data set provided. No matter the source, George Leon suggests that data lifts both TV and Digital and ultimately ties them together. George goes on to share the unified video landscape that he sees in marketers’ futures.Read More