Tag: Media

George L3

VMA Rountable: The Unified Video Landscape

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Original Publication: VMA Media

Date Published: June 3, 2019

Presented by George Leon, Chief Strategy Officer, Hawthorne. 

While consumer data on linear TV is based on probabilities, digital video provides a more deterministic data set provided. No matter the source, George Leon suggests that data lifts both TV and Digital and ultimately ties them together. George goes on to share the unified video landscape that he sees in marketers’ futures.

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Midterm Elections and Media Buying

How Advertisers Can Navigate The Chaos Of Election Season

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Author: Jessica Hawthorne-Castro

Original Publication: Forbes

Date Published: November 27, 2018

Huge surges in political ad spending are expected in the run-ups to presidential elections, but spending on the 2018 midterm elections happened on a scale rarely seen before.

Candidates in races across the country poured money into their campaigns and spent heavily on digital media. For example, Wesleyan University researchers found that Texas was the “most digitally wired” race in the country,

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TV Ad Spending Slips in September; Overall Media Spend Higher

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The U.S. ad market expanded only slightly in September, although that nonetheless represented significant growth coming out of August – a month that included notched-up spending by brands advertising in the 2016 Summer Olympics. (Spending figures come from Standard Media Index, which compiles media dollar outlays from about 80% of all U.S. agencies.) Among the most noteworthy gains for September, were digital media: social media and online video were up dramatically over August, by 72% and 32% respectively.

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