Tag: Neuroscience

Neuromarketing

How Neuroscience Can Strengthen Marketing Campaigns In 2019

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By Jessica Hawthorne-Castro (YPO Los Angeles)

Original Publication: YPO.Org

Marketing has always relied on tapping into the consumer’s subconscious — how they think, what they do, and why they make certain decisions. The ways of answering these questions, however, have grown more sophisticated over time thanks to advancements in science and technology.

Where marketers used to rely on observation, focus groups and intuition,

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Neuromarketing

What Marketers Need to Know About Neuromarketing

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Author:  Kaya Ismail with Jessica Hawthorne-Castro

Original Publication: CMSWire 

Date Published: September 25, 2018

Personalization is now a fundamental feature of any good customer experience. For instance, 84 percent of customers say being treated like a person, not a number, is very important to winning their business. In other words, customers expect brands to remember their names and preferences throughout their customer journey. But marketers have found that when it comes to gathering all that data,

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Jessica Hawthorne-Castro

The Use Of Neuroscience In Marketing: Mixing Creativity And Science To Boost Campaign Impact

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Author: Jessica Hawthorne-Castro, CEO

Original Publication: DemandGenReport

Date Published: September 22, 2017

Editor’s Note: This Demanding View is the second of a two-part series of articles from Hawthorne Direct. Part 1 can be viewed here.

Marketers and advertisers have forever been in the business of figuring out what people want, and more importantly, figuring out how to turn the products they are selling products that people want.

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