• Google, as part of its ongoing effort to link online ad exposure to offline purchases, announced in late May that it will be able to track about 70% of credit/debit card purchases, and to connect them to online consumer behavior. Currently, about 30% of all ad dollars are spent online, and Google receives about 50% of that as revenue. Google’s announcement is a response to its competition Facebook/Square/Marketo, who track some consumer store visits and transactions.
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