Tag: Personalization

Forbes Agency Council -Personalization

13 Tips For Effectively And Efficiently Personalizing A Marketing Campaign

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Original Publication: Forbes

Date Published: May 24, 2019

Today’s marketers are learning that personalized campaigns are often the most successful. These powerful marketing tactics are particularly effective in targeting Millennials and Gen-Zers, who crave authentic, personal connections with the brands they patronize. However, taking the time and resources to tailor every individual marketing message can get very expensive, very quickly.

If you want to get more personal without breaking the bank,

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2019 Tech Trends Advertising

Technology Trends That Will Inform Ad Strategy In 2019 And Beyond

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Original Publication: Forbes

Date Published: March 19, 2019

Author: Jessica Hawthorne-Castro

Much of recent talk has been centered around the digital age. But this year, we’re being catapulted into the data age. We’re already seeing the latest in artificial intelligence (AI), autonomous vehicles, smart cities, digital health, augmented reality (AR), virtual reality (VR) and more. There is no aspect of life or business that these innovations won’t touch,

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