Tag: Podcast

Forbes Agency Podcasts

Eight Tips For Creating More Engaging Podcast Ads

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Original Publication: Forbes

Date Published: December 13, 2018

Podcasts are rapidly growing, with businesses across several industries leveraging the format. According to research, consumers are more receptive to ads on podcasts than on any other medium. As the likelihood of ad spend on podcasts continues to rise, more brands will be looking to differentiate themselves through podcast advertising.

To capitalize on this opportunity, eight Forbes Agency Council members share their tips for creating podcast ads that boost engagement.

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Jessica Hawthorne-Castro

Ep. 110 – Jessica Hawthorne-Castro – CEO OF Hawthorne Advertising

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Author: n/a – interview with JHC, Matt Gottesman and Case Kenny

Title of piece: Episode 110: Jessica Hawthorne-Castro – CEO of Hawthorne Direct

Original Publication: HDF Magazine

Date Published: June 26, 2017

Jessica Hawthorne-Castro – CEO of Hawthorne Direct

“I came out to LA, then I broke into the entertainment industry all on my own. I had a bit of a chip on the shoulder for no real reason except for that I never wanted to owe anyone anything,

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