Tag: ROI

11 Ways to Measure ROI

11 Ways to Measure Your Marketing ROI

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Original Publication: Forbes

Date Published: March 5, 2019

Sometimes, marketing efforts feel like day after day of trial and error in an economy that’s constantly evolving. Technology is changing, social media sites rise and fall, and “hot trends” that work for one business might not be suitable for another. To ensure you’re investing in tactics that will deliver the best results for your brand, you’ll need to regularly review your efforts across the board.

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How and Why Advertising Dollars

How – And Where – To Maximize Your Advertising Dollars in 2019

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Original Publication: Forbes

Date Published: February 1, 2019

Advertising usually takes up a large percentage of companies’ budgets each year. To stay relevant, businesses cannot solely rely on what they’ve done in the past; they must also utilize up-and-coming platforms and strategies or risk getting lost in the shuffle. This new year is sure to be no exception, with new advertising tools and platforms trending throughout the year.

With so many advertising options to choose from,

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In House Transparency

In-House Transparency: 13 Pros And Cons Of Full Disclosure

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Original Publication: Forbes

Date Published: January 31, 2019

We’re all aware of the importance of transparency in marketing, especially when targeting younger demographics. People want to align not only with your company’s brand, but also your ethos and mission. Lately, the conversation about transparency has turned inward, with some agencies giving their team members full disclosure of the company’s financial well-being, such as revenue, profit and loss, and so on.

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Forbes Agency Council

13 Things To Consider When Investing In A Digital Media Platform

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Original Publication: Forbes

Date Published: January 4, 2019

Bloomberg recently reported that Snapchat is experiencing a steady decline in daily users, and its situation isn’t expected to improve any time soon. While Snapchat is certainly far from “dead” – there are still 186 million active daily users, according to Statista — many brands may opt to wait and see if engagement stabilizes before spending precious advertising dollars on the platform.

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Forbes 10 Tips In House

10 Things To Consider Before Bringing Your Agency Work In-House

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Original Publication: Forbes

Date Published: December 19, 2018

As companies grow and gain more confidence in their capabilities, some consider bringing their agency work in-house. Some leaders may be looking for cost savings, while others may believe that no outside agency can truly understand their company as they do themselves. While switching from outsourced to on-staff marketing and PR can give you much more control over the process, it can also be a big risk — especially to those who rush the transition.

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BIASlide3

BIA: Engagement, ROI Key For Advertisers. From InsideRadio

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Author: Paul Heine, Managing Editor of InsideRadio

Original Publication: InsideRadio

Date Published: December 3, 2018

A BIA survey of 1,500 local advertisers found customer-engagement benchmarks and expected ROI are the biggest determining factors in where they invest their marketing dollars. Among radio advertisers, expected ROI came in first (40%), followed by customer-engagement benchmarks (39%), business conditions (38.2%), expected revenues (37.8%) and money left after other expenses are paid (33.7%).

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Jessica Hawthorne-Castro

Opinion Improving marketing ROI with data analytics

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Author: Jessica Hawthorne-Castro, CEO

Original Publication: Information Management

Organizations are increasingly adopting big data analytics to understand and then fix business problems. They’re learning how to extract value from multi-sourced information and then relate that information to an issue in their marketing, manufacturing, advertising, or shipping, etc.

For example, T-Mobile (and the other main carriers) consistently use big data analytics to spot the reasons for (and prevent) customer turnover.

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