Tag: SocialMedia

Millennial Entrepreneurs

Millennial Entrepreneurs Favor Facebook

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  • Forbes has just published a new survey: “Forbes’ 30 Under 30” revealing, among other things, media consumption habits and preferences of young superstars in business, finance and investment. Among the most interesting findings:
  • Social media platform preference: Facebook (28%), Instagram (25%), Twitter (23%), LinkedIn (17%) and Snapchat (6%).
  • Main source for news: news sites (70%), social media (61%), apps/email (26%), print (24%), TV (19%)
  • Content type shared most often: business-related (51%),
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Content is King

On TV & Video: No One Can Deny That Content is King.

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  • The nature of television today is morphing dramatically, and for numerous suppliers, content has become king. To win subscribers, Netflix and Amazon have been providing high-quality programming – but is costing them astronomical sums to do so.  In 2017, Netflix intends to spend around $6 billion.  Amazon will be following suit with about $7 billion.  This compares to NBC’s and CBS’ outlays that will likely be in the range of $4 to $5 billion.
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Influencer Marketing

How to Identify the Right Influencers to Market for Your Brand

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  • In 2017, nearly 87 million Americans used an ad blocker, a 24% rise over 2016. While consumer avoidance of ads can be a threat to marketers, it is also an opportunity to reach one’s target through an alternative means of advertising:  influencer marketing.  Influencers – one’s real customers and relevant audiences – can be used to boost engagement, reach and purchase conversions.  Influencers, by virtue of their product thought-leadership and reach among a product’s target audience,
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