Tag: Television

Millennial Entrepreneurs

Millennial Entrepreneurs Favor Facebook

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  • Forbes has just published a new survey: “Forbes’ 30 Under 30” revealing, among other things, media consumption habits and preferences of young superstars in business, finance and investment. Among the most interesting findings:
  • Social media platform preference: Facebook (28%), Instagram (25%), Twitter (23%), LinkedIn (17%) and Snapchat (6%).
  • Main source for news: news sites (70%), social media (61%), apps/email (26%), print (24%), TV (19%)
  • Content type shared most often: business-related (51%),
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Content is King

On TV & Video: No One Can Deny That Content is King.

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  • The nature of television today is morphing dramatically, and for numerous suppliers, content has become king. To win subscribers, Netflix and Amazon have been providing high-quality programming – but is costing them astronomical sums to do so.  In 2017, Netflix intends to spend around $6 billion.  Amazon will be following suit with about $7 billion.  This compares to NBC’s and CBS’ outlays that will likely be in the range of $4 to $5 billion.
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Leveraging TV to Lift Brands

Leveraging TV to Lift Brands

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Author: Jessica Hawthorne-Castro, CEO

Original Link: MarTech

Date Published: April 13, 2017

Pulling in new customers while improving the overall brand image is a persistent challenge for marketers. With a fragmented media landscape and the distractions of multi-screening, it’s difficult to adjust to the desires of consumers with targeted messaging. Marketers confronted with this challenge often turn to the “throw it at the wall to see if it sticks” approach,

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Advertising Demand

Ad Economy Rebounds, Turns in Biggest February Ever.

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  • According to Ad Market Tracker (a MediaPost and Standard Media Index ad volume measure), demand for U.S. advertising in February 2017 was higher than in any February in history – this coming out of the seasonal January dip. The February 2017 index of 247 represented a 52-point rise over this January’s index. (The index’s base of 100 was established in January 2009.) February 2017 ended up being the highest ad-dollar volume ever for the month.
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U.S. TV Ad Revenues Projected as Flat for 2017 – and That’s OK

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  • Total U.S. TV revenue – all national networks, local TV stations and cable – will remain stable, hitting $72 billion. With TV advertising in the U.S.: flat is the new up. TV’s average monthly reach among U.S. adults is 93%; there continues to be stable high viewing, of around five hours a day.
  • There was also minimal cord-cutting in 2016 – down 1% to 2%, or 1.75 million. And, those watching through a home digital antenna rose by nearly 1 million,
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2017: The Year Native Advertising Takes a Hit

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Many media prognosticators feel that native adverting (disguising ad content as editorial to engage readers better than traditional advertising), may soon be a disappearing fad. Media Life Magazine cites five contributing factors:

1. Lack of high-quality compelling content: It is simple to attract the reader’s eye with well-designed visuals and compelling messages. It is more difficult to get someone to read hundreds of words on any topic for any reason, ever.
2. Native advertising is “fake news” under a different name: and therefore,

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Television still #1

Streaming Content Soars: TV Sets Remain Top Device

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While overall streaming continues to grow, TV for the time being remains the number one source for viewing it – amounting to 7.4 hours per week per U.S. consumer. Computers accounted for 5.0 hours, mobile devices for 3.1 hours, and tablets for 3.0 hours per week per consumer. While the TV set is currently the primary device of choice for streaming content, digital media (desktop/laptop computers, mobile devices and tablets) are each expanding their share.

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Fragmentation, Data, and the Future of Television Advertising

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While it is not news that primetime TV ratings have declined over the past thirty years due to the explosion of advertising in the digital sector, brands are realizing that they simply cannot reach enough people fast enough using only (or predominantly) digital media to drive the volume of sales consumer brands require to grow. Morgan Stanley recently analyzed 100 top consumer packaged goods marketers, and found that they spent 1% more on TV advertising in Q1 of 2016 compared to the same quarter of the previous year.

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