Author: Jessica Hawthorne-Castro for Forbes Agency Council
Original Publication: Forbes
Date Published: September 12, 2018
It’s getting harder for brand advertisers to earn market share with traditional media approaches. At the same time, targeting consumers and business-to-business customers can also be difficult.
What’s needed is accountable media that scales to the client’s needs, uses data-driven campaigns, capitalizes on advanced technologies, is performance-based and can be measured.Read More