Tag: Video

Millennial Entrepreneurs

Millennial Entrepreneurs Favor Facebook

00Industry ResearchTags: , , , ,
  • Forbes has just published a new survey: “Forbes’ 30 Under 30” revealing, among other things, media consumption habits and preferences of young superstars in business, finance and investment. Among the most interesting findings:
  • Social media platform preference: Facebook (28%), Instagram (25%), Twitter (23%), LinkedIn (17%) and Snapchat (6%).
  • Main source for news: news sites (70%), social media (61%), apps/email (26%), print (24%), TV (19%)
  • Content type shared most often: business-related (51%),
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Longer Video Content Migrating More Rapidly to Mobile

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  • There were more video views on mobile devices in Q3-2016 than on any other device, continuing an ongoing growth trend. During the quarter, longer-form content (5+ minutes) made up nearly half (48%) of all viewing on smartphones, which was more than double the 23% seen during the same period of the prior year.
  • Nearly 30% of mobile viewing was of video over 20 minutes in length. This trend is expected to continue over the next several quarters,
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