By Jessica Hawthorne-Castro (YPO Los Angeles)
Original Publication: YPO.Org
Marketing has always relied on tapping into the consumer’s subconscious — how they think, what they do, and why they make certain decisions. The ways of answering these questions, however, have grown more sophisticated over time thanks to advancements in science and technology.
Where marketers used to rely on observation, focus groups and intuition,Read More