For years, trends of average daily TV and internet consumption (mobile + desktop measured in minutes per person) have been converging. In 2009, per person time spent on each channel was 48 minutes for internet, and 188 minutes for TV. As the rise in internet usage has continued to erode TV usage, we see that in 2016 TV minutes have declined to 170 minutes, in contrast to internet minutes, which have risen to 140 minutes – just a 30-minute difference. By 2018, Zenith estimates are 164 and 157 minutes for TV and internet respectively, a difference of just 7 minutes. Ad spending for internet will likely surpass spending for TV in 2019.

(Statista, The Statistics Portal; 06.09.2017)