Insights &

industry

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Year after year, marketing industry leaders experiment with and popularize innovative advertising techniques. From the convenient Instagram shopping checkout feature to advertisements centered on social change, 2019 has been a year of constant connection.
Data without context can lack insights as it only states the obvious—what happened, what was measured, what took place.  By 2020, there will be around 44 zettabytes of data—that’s enough data to fill 1.3 trillion iPhones.  The larger problem is what to do with the data.
Many make the mistake of depending too heavily on personalization, creating an expectation that is difficult to achieve. I find that if you use automation to layer a “base” of communication with customers and personalization to provide the “extra touch,” that balance allows you to reach the full potential of your marketing and you are better able to connect with today’s consumers.
With today’s increased access to quality technology, businesses are constantly searching for ways to improve and tailor their marketing efforts. One development that’s taking the industry by storm is artificial intelligence (AI). Many brands are beginning to incorporate AI into their marketing strategies for more personalized, data-driven outreach.
Smartphone usage is higher than ever, with an estimated 5 billion people owning and/or operating a device. With the amount of time the average person spends on their phone each day, there’s a large window of time advertisers could be taking advantage of to get their content in front of their audience.

8 Advertising Trends Experts Predict Will Die Out In 2020

Year after year, marketing industry leaders experiment with and popularize innovative advertising techniques. From the convenient Instagram shopping checkout feature…

Data To Decisions

Data without context can lack insights as it only states the obvious—what happened, what was measured, what took place.  By 2020,…

9 Tips For Balancing Automation And Personalization In Your Marketing

Many make the mistake of depending too heavily on personalization, creating an expectation that is difficult to achieve. I find…

8 Practical Ways To Optimize AI For Marketing

With today’s increased access to quality technology, businesses are constantly searching for ways to improve and tailor their marketing efforts.…

An Instagram World With No ‘Likes’ — How Does the Test Impact Advertisers, Users?

Instagram made a big move. What’s the official motive behind testing a social media world with no “likes”? The CEO…

7 EASY WAYS TO BRING YOUR AGENCY INTO THE MOBILE-OPTIMIZED WORLD

Smartphone usage is higher than ever, with an estimated 5 billion people owning and/or operating a device. With the amount…

8 Advertising Trends Experts Predict Will Die Out In 2020

Year after year, marketing industry leaders experiment with and popularize innovative advertising techniques. From the convenient Instagram shopping checkout feature to advertisements centered on social change, 2019 has been a year of constant connection.

Read More

Data To Decisions

Data without context can lack insights as it only states the obvious—what happened, what was measured, what took place.  By 2020, there will be around 44 zettabytes of data—that’s enough data to fill 1.3 trillion iPhones.  The larger problem is what to do with the data.

Read More

9 Tips For Balancing Automation And Personalization In Your Marketing

Many make the mistake of depending too heavily on personalization, creating an expectation that is difficult to achieve. I find that if you use automation to layer a “base” of communication with customers and personalization to provide the “extra touch,” that balance allows you to reach the full potential of your marketing and you are better able to connect with today’s consumers.

Read More

8 Practical Ways To Optimize AI For Marketing

With today’s increased access to quality technology, businesses are constantly searching for ways to improve and tailor their marketing efforts. One development that’s taking the industry by storm is artificial intelligence (AI). Many brands are beginning to incorporate AI into their marketing strategies for more personalized, data-driven outreach.

Read More