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No matter how well-established a brand is, there may come a time when it needs to reinvent itself. Whether the company is working to keep up with modern sentiments or reach a new target demographic, the process of reinvention should be carefully considered and implemented. Otherwise, you may end up alienating the very customers who built your brand in the first place.
Social media is an important part of any company’s marketing strategy. While social media savvy helps promote brand recognition and overall success, one misstep can bring a business unwanted attention—even national infamy.
Whether a business is updating a marketing strategy or simply trying to keep up with modern sentiment, sometimes a company needs to refresh its brand a little. But while change can be good, a business might not want to do a complete overhaul—especially if the organization lacks the resources to do so, or if its existing brand is well-established and popular.

13 Unique Marketing Campaigns And The Valuable Lessons They Teach

One of the hallmarks of working in an agency is that no two clients want the same thing. Even so,…

Need To Reinvent A Beloved Brand? 9 Important Steps To Take

No matter how well-established a brand is, there may come a time when it needs to reinvent itself. Whether the…

14 Social Media Faux Pas To Avoid At All Costs

Social media is an important part of any company’s marketing strategy. While social media savvy helps promote brand recognition and…

6 Smart Ways To Handle A Negative Audience Reaction To Your Ad Campaign

You’ve done all the necessary research and preparations for your ad campaign, and you’re sure it’s going to be a…

13 Ways To Update Your Brand Without Changing Everything

Whether a business is updating a marketing strategy or simply trying to keep up with modern sentiment, sometimes a company…

With the challenges facing GDPR enforcement in Europe, what is California learning from the CCPA?

On January 1st, 2020, the California Consumer Privacy Act (CCPA) went into effect. The law grants California residents the right…

Need To Reinvent A Beloved Brand? 9 Important Steps To Take

No matter how well-established a brand is, there may come a time when it needs to reinvent itself. Whether the company is working to keep up with modern sentiments or reach a new target demographic, the process of reinvention should be carefully considered and implemented. Otherwise, you may end up alienating the very customers who built your brand in the first place.

Read More

14 Social Media Faux Pas To Avoid At All Costs

Social media is an important part of any company’s marketing strategy. While social media savvy helps promote brand recognition and overall success, one misstep can bring a business unwanted attention—even national infamy.

Read More

13 Ways To Update Your Brand Without Changing Everything

Whether a business is updating a marketing strategy or simply trying to keep up with modern sentiment, sometimes a company needs to refresh its brand a little. But while change can be good, a business might not want to do a complete overhaul—especially if the organization lacks the resources to do so, or if its existing brand is well-established and popular.

Read More