Insights &

industry

*

Whether it’s through the occasional partnership with a freelance contractor, associates traveling for work or a company policy allowing staff to work part- or full-time from home, many agencies operate with remote staff. It’s a valuable way to maintain flexibility and manage brisk workloads, and the ability to work remotely some or all of the time is a desirable perk for many professionals. Still, agency executives must be able to guide and monitor their staff no matter where they are, so it’s important to develop a strategy that works for your business’ unique needs. To help, we asked 12 experts from Forbes Agency Council to share their strategies for supporting remote staff. 1. Treat Everyone The Same This working environment can be challenging for everybody for a couple of reasons. You don’t want your remote employees to feel like they are excluded, but you also don’t want your in-house staff to feel like
Jessica Hawthorne-Castro is the CEO and owner of Hawthorne Advertising. an award-winning technology-based advertising agency specializing in analytics and accountable brand campaigns. Link to Episode   In this episode, Audrey, Lee and Jessica discuss: How she rose from the mail room of a talent agency to the C-Suite The #1 mistake managers make regarding goal setting and planning Advice to young professional women aspiring to be in the C-Suite Why taking initiative can unlock the keys to career success Hot trends in advertising and marketing “Your company is your employee. We’re moving towards data, analytics and automation but still it’s the people behind all those programs. The employees and culture are the most important thing to any company.“ – Jessica Hawthorne-Castro
Presented by George Leon, Chief Strategy Officer, Hawthorne.  While consumer data on linear TV is based on probabilities, digital video provides a more deterministic data set provided. No matter the source, George Leon suggests that data lifts both TV and Digital and ultimately ties them together. George goes on to share the unified video landscape that he sees in marketers’ futures. . .barring that one little barrier of cross-platform measurement. Filmed at the Videonomics Los Angeles Roundtable 201
When virtual reality (VR) technology first came on the scene, it was expensive and usually limited to niche uses like gaming. Since then, VR has exploded on the scene across multiple industries and has multiple applications. Are marketing and advertising next? According to experts in the industry—yes! Below, eight members of Forbes Agency Council share some of the things that they predict VR will bring to advertising and marketing. 1. Added Traffic At Events We’ve seen VR bring real value when it comes to driving event traffic. At events, VR can quickly tell your brand’s story in an engaging, immersive way. For products that are too large to bring to a trade show, VR allows users to experience them firsthand. You can also use a VR experience of a given location to entice the user to go experience it in reality. – Sarah Mannone, Trekk 2. Tangible Brand Stories The
Today’s marketers are learning that personalized campaigns are often the most successful. These powerful marketing tactics are particularly effective in targeting Millennials and Gen-Zers, who crave authentic, personal connections with the brands they patronize. However, taking the time and resources to tailor every individual marketing message can get very expensive, very quickly. If you want to get more personal without breaking the bank, try following these tips from the experts of Forbes Agency Council. Their tactics will help you efficiently and cost-effectively take a more individualized approach to your marketing.   1. Authentically Automate Personalized Campaigns There is a multitude of ways to automate personalized campaigns. However, it’s essential not to sacrifice authenticity for the efficiency of automation. For example, too many “persona-based” personalized campaigns paint too broadly when bucketing cohorts. Instead, opt for more individually personalized automation. An obvious example is sending automated emails on audience members’ birthdays. –
LOS ANGELES,  May  2, 2019/PRNewswire/ — Hawthorne, a creative, analytics and technology-driven advertising agency, announced today that it has won a series of corporate and creative awards for its work in the Los Angeles area, including recognition as a semifinalist as EY Entrepreneur Of The Year Greater Los Angeles. These awards highlight Hawthorne’s continued success not only for its clients, but also as a bold and innovative influencer in leadership and marketing. EY named Jessica Hawthorne-Castro, Chairman and CEO of Hawthorne, as a semifinalist in the Entrepreneur Of The Year category for Greater Los Angeles. As the world’s most prestigious business awards program for entrepreneurs, Entrepreneur Of The Year recognizes business leaders who are excelling in areas such as innovation, financial performance and personal commitment to their businesses and communities. It celebrates the unstoppable entrepreneurs transforming the world. The Los Angeles Business Journal also honored Hawthorne-Castro as an ‘Elite Marketer’ and

12 Top Strategies For Agency Execs To Support Remote Staff

Whether it’s through the occasional partnership with a freelance contractor, associates traveling for work or a company policy allowing staff…

Manage Smarter 74: How to Reach the C-Suite Sooner

Jessica Hawthorne-Castro is the CEO and owner of Hawthorne Advertising. an award-winning technology-based advertising agency specializing in analytics and accountable brand…

VMA Rountable: The Unified Video Landscape

Presented by George Leon, Chief Strategy Officer, Hawthorne.  While consumer data on linear TV is based on probabilities, digital video…

Eight Agency Pros Predict Upcoming Uses Of Virtual Reality In Marketing

When virtual reality (VR) technology first came on the scene, it was expensive and usually limited to niche uses like…

13 Tips For Effectively And Efficiently Personalizing A Marketing Campaign

Today’s marketers are learning that personalized campaigns are often the most successful. These powerful marketing tactics are particularly effective in…

Hawthorne wins 6 awards for creative and company culture in Los Angeles

LOS ANGELES,  May  2, 2019/PRNewswire/ — Hawthorne, a creative, analytics and technology-driven advertising agency, announced today that it has won…

12 Top Strategies For Agency Execs To Support Remote Staff

Whether it’s through the occasional partnership with a freelance contractor, associates traveling for work or a company policy allowing staff to work part- or full-time from home, many agencies operate with remote staff. It’s a valuable way to maintain flexibility and manage brisk workloads, and the ability to work remotely some or all of the time is a desirable perk for many professionals. Still, agency executives must be able to guide and monitor their staff no matter where they are, so it’s important to develop a strategy that works for your business’ unique needs. To help, we asked 12 experts from Forbes Agency Council to share their strategies for supporting remote staff. 1. Treat Everyone The Same This working environment can be challenging for everybody for a couple of reasons. You don’t want your remote employees to feel like they are excluded, but you also don’t want your in-house staff to feel like

Read More

Manage Smarter 74: How to Reach the C-Suite Sooner

Jessica Hawthorne-Castro is the CEO and owner of Hawthorne Advertising. an award-winning technology-based advertising agency specializing in analytics and accountable brand campaigns. Link to Episode   In this episode, Audrey, Lee and Jessica discuss: How she rose from the mail room of a talent agency to the C-Suite The #1 mistake managers make regarding goal setting and planning Advice to young professional women aspiring to be in the C-Suite Why taking initiative can unlock the keys to career success Hot trends in advertising and marketing “Your company is your employee. We’re moving towards data, analytics and automation but still it’s the people behind all those programs. The employees and culture are the most important thing to any company.“ – Jessica Hawthorne-Castro

Read More

VMA Rountable: The Unified Video Landscape

Presented by George Leon, Chief Strategy Officer, Hawthorne.  While consumer data on linear TV is based on probabilities, digital video provides a more deterministic data set provided. No matter the source, George Leon suggests that data lifts both TV and Digital and ultimately ties them together. George goes on to share the unified video landscape that he sees in marketers’ futures. . .barring that one little barrier of cross-platform measurement. Filmed at the Videonomics Los Angeles Roundtable 201

Read More

Eight Agency Pros Predict Upcoming Uses Of Virtual Reality In Marketing

When virtual reality (VR) technology first came on the scene, it was expensive and usually limited to niche uses like gaming. Since then, VR has exploded on the scene across multiple industries and has multiple applications. Are marketing and advertising next? According to experts in the industry—yes! Below, eight members of Forbes Agency Council share some of the things that they predict VR will bring to advertising and marketing. 1. Added Traffic At Events We’ve seen VR bring real value when it comes to driving event traffic. At events, VR can quickly tell your brand’s story in an engaging, immersive way. For products that are too large to bring to a trade show, VR allows users to experience them firsthand. You can also use a VR experience of a given location to entice the user to go experience it in reality. – Sarah Mannone, Trekk 2. Tangible Brand Stories The

Read More

13 Tips For Effectively And Efficiently Personalizing A Marketing Campaign

Today’s marketers are learning that personalized campaigns are often the most successful. These powerful marketing tactics are particularly effective in targeting Millennials and Gen-Zers, who crave authentic, personal connections with the brands they patronize. However, taking the time and resources to tailor every individual marketing message can get very expensive, very quickly. If you want to get more personal without breaking the bank, try following these tips from the experts of Forbes Agency Council. Their tactics will help you efficiently and cost-effectively take a more individualized approach to your marketing.   1. Authentically Automate Personalized Campaigns There is a multitude of ways to automate personalized campaigns. However, it’s essential not to sacrifice authenticity for the efficiency of automation. For example, too many “persona-based” personalized campaigns paint too broadly when bucketing cohorts. Instead, opt for more individually personalized automation. An obvious example is sending automated emails on audience members’ birthdays. –

Read More