Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- March 30, 2022
- Forbes
- Jessica Hawthorne-Castro
In today's world, it's more challenging than ever for businesses to cut through the noise and content that exists online and promote their own products or services.
- March 29, 2022
- Adweek
- Jessica Hawthorne-Castro
Millennials and Gen Z walk a fine line when making decisions between whether to buy affordable, fast fashion options that may not make it through more than a handful of wash cycles, and items that may cost more upfront but last longer and stay out of the world’s landfills.
- March 28, 2022
- The Business Journals
- Jessica Hawthorne-Castro
Marketing emails may be an “old school” method of digital advertising, but they can still be quite effective.
- March 23, 2022
- The Business Journals
- Jessica Hawthorne-Castro
Many leaders and professionals who want to be more productive put a lot of focus into managing their time and looking for ways to trim their workweek.
- March 21, 2022
- TotalRetail
- Christian Jones
2022 is in full swing, and while marketers are “innovating” with applications of new dressings on old sales models, many are missing the paradigm shift that’s also upon us.
- March 14, 2022
- The Business Journals
- Jessica Hawthorne-Castro
Most people don’t step into a job role expecting to stay in it forever. Developing skills, progressing and evolving to bigger and better things is typically the name of the game.
- March 11, 2022
- The Business Journals
- Jessica Hawthorne-Castro
“Content is king” – in the age of e-commerce, remote work, and social media, the statement couldn’t ring truer.
- March 8, 2022
- Hawthorne Advertising
- Fletcher Pickett
Are the days of offline media numbered? Maybe not! Digital media like ads on websites, mobile apps, social media and connected or over-the-top (OTT) TV are often relatively pricey in comparison to other marketing options.
- February 25, 2022
- Forbes
- Jessica Hawthorne-Castro
Every year there are new tactics, channels for reaching consumers and methods of converting them to consider when devising a marketing strategy.
- February 16, 2022
- Adweek
- Jessica Hawthorne-Castro
Generational marketing isn’t easy. Getting it right requires expert knowledge, consistent monitoring of trends and a willingness to make unexpected pivots.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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